Saturday, March 14, 2026

Zuckerberg’s “Superinteligence” plan: Fill your free time more AI

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It was another busy week. GPT-5 It seems to be just around the corner …

This week, I decode meaning behind me Mark Zuckerberg’s A manifesto of “personal superintelligence” and what it means for a wider AI breed. Read more on the chat with Figma Exec on IPO company, a few good links and some feedback from last week.

Which really means “personal superintelligence”

Meta gave up attempt to defeat chatgpt in its own game.

If you read between lines, this is a message at the back Mark Zuckerberg’s Manifesto of “personal superintelligence”. Over the past year, a meta assistant has pushed on almost every surface he has, trying to develop the development of chatgpt. It didn’t work. Now, when Zuckerberg spends heavily to restart the AI Meta strategy, he perfected the company on what was historically dominated: paying attention.

In his NAT-SMALAN-stylized Post on the blog, Zuckerberg presents how he thinks that it will work in the AI era: “If trends are continued, you expect people to spend less time on productivity software, and more time to create and combine. Personal superintelligence that knows us deeply, understands our goals and can help us achieve them.

While the goal of chatgpt is to become a “great assistant”, which is increasingly doing more work on your behalf, the goal of the meta is to fill in free time in which you will theoretically recover. This strategy, although potentially dystopijka, plays more with basic strengths of the meta: maximization of commitment and earning on this commitment better than anyone else. This idea-that the finish wants to fill the free time created by AI product-oriented-is what Zuckerberg and his deputies threw themselves more directly both internally and for recruits.

“We have to stand out here without focusing on performance, which you see anthropic and openai and google”, meta CPO Chris Cox They said employees during the meeting in their entire hands last month. “We intend to focus on entertainment, contact with friends, how people live their lives, on all things that we do exceptionally.”

There is a lot of meta can do to help developers easier to publish different types of content and reach more people. But it goes in the future, I expect the company to use artificial intelligence so that its applications are more engaging through more personalized ads, passing better drums to watch (or generate them from scratch) and encouraging to interact with AI personality. It is probably not a coincidence that “personal superintelligence” was invented for the first time Character.ai co -founder Noam Shaveerwho discussed joining the finish before joining Google last year …

The Verge’s Hayden Field And this week I discussed the AI talent wars Decoder. We abandoned reports during the podcast regarding the finish, which I will develop here: Yes, Zuckerberg submits huge offers on the market to employ AI talent. But the offers are not as simple as the headlines that were.

People who have seen the offers tell me that they are more like executive salary with specific performance purposes (they are paid out through shares units, and not limited stock market units that most large technology employees get) and the possibility of clawing money, including a signing bonus if you leave early. Given the attached strings, it is easier to understand why Zuckerberg failed to hire everyone he went.

“Apple has to do it. Apple will do it. This is something like that. We’ll do an investment to do it.” – Apple CEO Tim cook Speaking of AI during an employee meeting.

“Basic startup companies divided into 1. Winners competing soon at the 13-digit level [new rounds, new investors, high valuations] 2. Laggards kept alive in the hope of finding [a] niche or buyer [new rounds, same investors, not yet punitive valuations] 3. Local arts supported by sovereign ” – Hunter Walk

“I would not say that the research on the product. But now, when the models are on the verge of possibilities that can be measured with classic comparative tests and many long -term challenges we thought about, they begin to fall, we are at the moment when the models really are about what models can do in the real world.” – main scientist Opeli Jakub Pachocki

“Two decades ago, design was a lipstick on a pig. Design is now a way you win or lose.” – Figma CEO Dylan Field

Fast conversation with CPO Figma

The question surrounding the hit IPO Figma This week sounds whether AI will eventually separate the need for a tool like Figma, or will be more useful.

Figma believes that focusing on team cooperation will support him withstand the raise in “Design Vibe” tools such as Lovable. After he helped to call the bell opening on the New York Stock Exchange on Thursday, I met CPO Yuhki Yamashita. “When I think about the future, I think about where the highest activity will take place,” he told me. “And for me it is a matching as a team of what you build, and the second activity is the idea and really improve it.”

Like his boss, Dylan FieldYamashita considers the project as a key distinguishing feature in a world full of software generated by AI. “If you decide that this is an exhilarating idea to continue iteration, it will be distinguished by this product, especially in a world where more and more people are creating more and more products. And I think it is a platform where people will do more and more importantly.”

I buy this argument, but I also see that more basic use of figs is replaced with native AI startups. Fortunately for Figma, Field is one of (if not .) The most well-connected angel investors in AI start-ups. Considering his openness to mergers and acquisitions, I would expect that Figma will take over to help her achieve in the upcoming quarters.

Fascinating career moves this week:

  • Tiktok has moved Adam PresserHis head of surgery and security to launch the USDS unit, which he configured with Oracle to seques American data. I expect it to play a key role in a separate, American version of Tiktok, which is built when the administration of Trump and China can agree on a permanent impairment.
  • Margit WenmakersFounder of technology-atyr, who built the marketing muscle from Andreesen Horowitz from scratch, announced that in the coming months he will go to the role of an advisor in the company.
  • Well, it’s awkward. This messages diverged Lee BrownThe head of advertising Spotify, intended to do in the same week in which his old boss, business director Alex NorstromHe told investors that “we must see more progress in advertising.”

Answers to Last week the problem about Google:

  • “Their loot was lost when they released people by thousands and made their employees fear management, and not when people began to operate chatgpt.” – @surco
  • “It reminds me of the times when the search for post Android and iOS has become popular, and whether Google can go to a novel platform so well. Delivered and how. I see a similar narrative in the space of artificial intelligence. The Google Foundation is quite deep and agile to move this change.” – Anshuman MishraLead Operations, Google
  • “Personally, I don’t prefer it when Google was working like chatgpt. Many of my queries are either.) Uncomplicated enough that there is really no need for AI to do nothing, or b.) Sufficient enough that I am not looking for something that is effortless to sum up in a paragraph or two text.
  • “I love it when the media tell me things that I have known for some time 🙂 but always see the validation!” – Marvin ChowMarketing Vice President, Google

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