Google invented this film early would be a great addition to his search industry, so in 2005 he launched Google Video. Focuses on the conclusion of transactions with the entertainment industry in terms of the content of the second rate and excessively cautiously on what users can send, fell. Meanwhile, a compact startup led by a handful of employees working on San Mateo in California, Pizzeria exploded, simply allowing everyone to send their stupid films and not worried about who kept his copyright to the clips. In 2006, Google threw this company, wondering if he later solved IP things. (Yes.) Although the purchase price of $ 1.65 billion for YouTube was around 1 billion dollars more Than the valuation was one of the biggest opportunities in history. YouTube is probably the most successful video property in the world. He is an industry leader in the field of music and podcasts, and more than half of the time of watching is now on the living room screens. From 2021, he paid over $ 100 billion. One respect From Moffettnathanson, analysts cited by Variety are such that if it was a separate company, it can be worth $ 550 billion.
Now the service accepts what can be its biggest jump, covering a modern paradigm that can change its essence. I am talking about AI, of course. Since YouTube is still a Company entirely belonging to AI’s obsession, it is not surprising that it is Anniversary products announcement This week he advertised himself AI functions This will allow creators to employ artificial intelligence to improve or create movies. After all, VEO 3 Google Deepmind was for YouTube’s to take. Ready or not, the video camera will eventually be replaced by monitor. This means rethinking the superpower: the authenticity of YouTube.
Massive Bang YouTube
I had such a change when I recently interviewed the YouTube Director General, Nealem Mohan in his office in San Bruno, California in YouTube. Mohan took the position of general director in 2023, when his boss, Susan Wojcicki, She left her post Because of deadly cancer. But first we talk a bit about the company’s history. Mohan reminds me that his relationship with the service began before joining Google in 2008, after his advertising company DoubleClick joined the search giant. He was hit by how the founders of YouTube were the first with a revelation, which, he says, remains the core of service. “It was not only about the fact that people were interested in sharing short clips about themselves and that it was done without a guard,” he says, “but people were interested in watching them. It was a point of repulsion of the great explosion. Our mission is to give all the voice and showing them the world.”
Google’s critics often claim that not only society, but also YouTube itself can take advantage of the division with the home company. Just think about what the world’s largest video company could do if it was really independent. Mohan, a self -proclaimed Google loyalist, disagrees. “I do not believe that YouTube would be where it is if it was not part of Google,” he says. He says that being part of a giant company has allowed YouTube for long -term plants for such things as streaming and podcasting. When I ask if YouTube can be even more groundbreaking, it reminds me that YouTube is groundbreaking enough to question older media in such live sports, while repelling the challenges from competitors focusing on the creators’ economy.
YouTube has an advantage in the width, which Tiktok and Reels cannot dream … “Everything, from a 15-second short to a 15-minute traditional movie on YouTube to a 15-hour live broadcast and everything between” Mohan.
Currently, he presses another advantage: AI Google technology. . Ads this week The scope of witty functions, such as placing the bodies of you or friends in movies showing amazing acrobatic exploits or enabling podcasters to create immediate television programs from audio conversations by creating artificial intelligence that resonate with the content of the conversation. Mohan says that in a sense AI is only the latest improvement of the service. “When YouTube was born 20 years ago, it was about using technology for more people to hear their voice,” he says. “Thanks to artificial intelligence, this is the same basic principle – how do we use technology to democratize creation?”