Every year, Apple’s WWDC conference ranks third after the Google I/O and Microsoft Build developer conferences, and Apple has almost never had to make a product announcement in response. This time, however, it is different.
Over the past month, Apple’s biggest rivals unveiled bold artificial intelligence plans, Google showed off its latest Gemini models, and Microsoft revealed powerful Copilot features like Recall. Now Apple needs to step up and show that it’s not far behind when it comes to providing customers with useful generative AI solutions.
The Apple Global Developer Conference begins on Monday, June 10 with a presentation at 1:00 PM ET / 10:00 AM PT. Here’s what you can expect from Apple’s WWDC 2024 keynote.
There are rumors that Apple will be equipping its operating systems with artificial intelligence during WWDC, and Siri will be the main point of this discussion. According to Bloomberg, Apple has reworked Siri using immense language models to lend a hand it better understand what users want and better respond to their queries. According to reports, the fresh version of Siri will be able to take actions for you in Apple applications, which will potentially make the assistant have much more capabilities than it currently has.
Apple apparently intends to brand AI features as “Apple Intelligence” and incorporate them into its apps, Bloomberg reports. Other AI features may include AI-powered news and website summaries and real-time transcriptions in notes and voice memos. Apple insider. AND custom emoji generator is on the cards, and the Photos app will reportedly let you operate AI to remove objects and people from photos.
Apple is also said to be considering third-party partnerships to strengthen its artificial intelligence. The company has reportedly been in talks with Google and Anthropic, but it appears to have struck a sole deal with OpenAI, which recently unveiled a powerful personal assistant-like conversation feature for ChatGPT. Some ChatGPT-like chatbot is now targeting Apple devices, According to Bloomberg.
Apple is finally adopting Opulent Communication Services (RCS) as the default replacement option for iMessage, and it will likely appear as part of iOS 18. This means that soon iPhone and Android users will be able to put aside the differences in blue and green bubbles and instead so send each other longer text messages and higher quality photos – hopefully all while being completely encrypted.
