The publishing company standing behind the USA Today and 220 other publications introduces today a tool similar to Chatbota called Deepive, which can talk to readers, summarize the observations from his journalism and suggest recent content from its sites.
“Visitors now have a trusted AI response engine on our platform for everything they want to get involved with, everything they want to ask,” said Mike Reed, general director of Gannett and the USA Today Network, at the AI Power Summit wire peak in Fresh York, an event that combined voices from the technology industry, politics and the world of the media, “and this is really great.”
Most publishers have full reports with AI as chatbots Trained on their content Now they sum up and Eating movement that search engines sent them.
Reed said that the AI Google review function has significantly reduced traffic for publishers throughout the industry. “We watch the same movie as everyone else,” Reed said before today’s announcement. “In the future, we see the risk of every content distribution model, which is based primarily on SEO optimization.”
Like other publishers, Gannett signed some contracts with AI companies, including Amazon and embarrassment to license its content. The company actively blocks internet scalles These sites crawling to steal content.
Deepive represents the plant that the apply of the same generative artificial intelligence technology can support publishers attract the attention of readers by engaging with them in a recent way.
The tool replaces a conventional search field and automatically suggests questions that readers may want to ask. For example, today it offers “How does FED policy affect the economy?”
Deepive generates a tiny answer to the query along with the appropriate stories from the entire USA Today network. Reed claims that it is crucial for Deepedidive to base its results on the correct information actually and do not draw on the opinion. “We only look at our real journalism,” he says.
Reed adds that his company hopes that the tool will reveal more about the interests of readers. “It can help us from the point of view of revenues,” he said.
Deepive was developed by the Taboola advertising company. Adam Singolda, director of Taboola, says that his company has developed deeply, tuning several Open Source models.
Singolda claims that the deep benefits of data collected from their own network over 600 million daily readers among about 11,000 publishers. He says that the tool “justifies each response in articles recovered from our partners of publishers and requires quotes at the level of punishment to these sources” and will avoid generating results if information from two sources seems to conflict.
Reed, general director of Gannett, said before today’s event that together with Tabool his company is interested in discovering agency tools for the decision of purchasing readers. “Our recipients have a higher intention to start at the beginning,” he says. “It’s really the next step here.”