Time to kill Siri

However, it can be said that Apple and even Alexa Amazon had a cultural cachet, whose assistant Google never liked. It was nothing unusual hearing of Siri or Alexa in a film or television program; They were much more recognizable than the general Google voice assistant. Perhaps that is why Amazon decided to keep Alex’s branding and simply add the “+” icon to mark a modern, fraudulent version of Alex powered by the latest enormous language models “and maybe why Apple is still hanging on Siri.

It could be fine if Apple actually provided a promise and issued a functioning, very improved Siri when he originally said that yes. With huge marketing to insert Apple Intelligence in the mind of everyone (Maybe a pathetic movement), it would be a great opportunity to delight users with a very improved Siri. A few months later, customers wonder why Siri – a modern look and everything – still behind.

But a wider problem affecting all large languages ​​models is not only branding, but a user interface. Harrison compares him with the days of commanding the command line and the transition to the graphic interface of the user (GUI) in the 1980s and “90s. This is not a graphic designer, which made the latter more popular, but the ability to discover and distinguished interface. In the era of the poem of the command you had to remember, how to do anything. Thanks to GUI you can put everyone in front of the computer, and they would be able to find out, and they would be able to learn, How to navigate the operating system.

If you put someone in front of Chatgpt or Gemini, say that this is an amazing tool and tell them to ask about it, they will just stare at the blinking prompting. “It’s as if we came back 30 years in interface design. They have no idea what to do or say.” Harrison says that he did exactly this experiment with his parents: they asked what the weather was tomorrow, and artificial intelligence replied that there was no such information.

“We regressed in the discovery,” he says. “A permanent person, not technological people, if everything they did is set up timers from Siri for the last 10 years, and now they have to think about it in a basic way.” This is an extremely challenging problem. An significant change in the name of the application will be significant. “

Farewell to Siri would be a big move for Apple-finally he spent more than a decade by investing in it. But most people still use it to play music, check the weather and determine the times, and do not even cross the boundaries of its current, relatively limited possibilities. It is difficult to see this change in the near future, even if Siri appeared on the next generation.

“For 99 percent of the planet this kind of revolution and completely He switched to their head“Harrison says. Like a 10-year transition from a poem of commands to graphic user interfaces, rethinking the way we utilize these personal voice assistants will take some time and education, but maybe the modern name will aid Apple in the transition.