TikTok ads could soon feature AI-generated avatars of your favorite creators

TikTok is rolling out up-to-date generative artificial intelligence tools to assist organizations and content creators grow their global audiences with customizable digital avatars and language dubbing features. Based on Symphony AI Generative Advertising Suite unveiled last month, TikTok says these up-to-date tools are intended to break down language barriers in marketing and enable brands to “add a human touch to their content” where they otherwise wouldn’t apply real models or presenters.

The first of the up-to-date proposals is Symphony digital avatars, which are available in two varieties: stock or custom. Stock avatars are based on paid actors from different backgrounds, nationalities and languages. They are available for commercial apply. Custom avatars, on the other hand, are created to resemble a specific creator or brand spokesperson and speak multiple languages, so accounts that apply them can reach foreign audiences while maintaining a certain similarity. Regardless of what type of avatar is used, videos using it will be labeled “AI Generated.”

This multi-language support is provided by Symphony AI Dubbing, a “global translation tool” that enables creators and marketers to dub content into over 10 languages ​​and dialects, including French, Spanish, Portuguese, German and Korean. TikTok says the tool automatically detects what language is spoken in videos and can transcribe, translate and produce a dubbed video in any language the user chooses.

There is certainly a precedent for creators trying to maintain their identity by entering other language markets. For example, MrBeast specifically benefits from YouTube’s multilingual audio support copy his videos into other languages. Last month, FKA Twigs also revealed that she had created a multilingual “deepfake” version of herself to assist promote her work around the world. We’ve asked TikTok about the pricing structure for its up-to-date AI marketing tools, but haven’t heard back yet.

The demo video shared by TikTok of its custom digital avatar — based on TikTok’s global head of content strategy and operations, Adrienne Lahens — is a little eerie, but it looks Just natural enough to be convincing if you don’t focus on his movements being too expressive.

However, creators will have to trust that the up-to-date TikTok copy tools will be precise enough to avoid embarrassing translation errors. And TikTok users who are fed up with the platform’s ubiquitous advertising may not find digital avatars any less frustrating than the real deal.