In recent weeks, Apple has not been able to avoid headlines about his sluggish progress, and everything is related to Siri and artificial intelligence. The company officially delayed the functions for the first time promised in June last year, which were aimed at modernizing Siri and providing Apple, the very needed acceleration of the AI race. We still don’t know when these Apple intelligence options will come, and if the latest All Hands meeting is something that can be went through, Apple itself.
Bloomberg It has a full measure about what happened at the meeting of the Siri team led by senior director Robby Walker, who oversees the division. He called the delay “ugly” and sympathized with employees who may feel burned or frustrated with Apple decisions and the reputation of Siri Lackluster. He also said that it is not certain that the lost Siri functions would achieve this year on iOS 19; This is the current goal of the company, but “does not mean that we send then,” he told employees.
“We have other commitments in the entire Apple towards other projects,” said Walker, according to Bloomberg report. “We want to preserve our obligations towards them and we understand that they are now potentially more peeling the time axis than the features that have been postponed.”
The meeting also suggested the tension between the Siri Apple unit and the marketing department. Walker said that the communication team wanted to emphasize functions such as Siri, understanding the personal context and the ability to take action based on what is currently on the user’s screen – although they were not ready. Walker admitted that these WWDC irritations and the resulting clients’ expectations only worsened matters. Since then, Apple has pulled out an iPhone 16 advertisement, which presented functions and has Reservations have been added In several areas of his website, he notes that everyone has been thrown to the date of TBD. According to Marek Gurman, they were partially stopped because of the problems with the quality “which caused that they did not work to one third properly”.
Apple did not publicly comment on the situation outside the statement from last week, when he said that the advanced capabilities of Siri “lasted longer than expected.” But Walker told his employees that massive management staff, such as the head of the Craig Federighi software and AI head, John Giannandrea, accept “intensive personal responsibility” for a tough situation This attracts fierce criticism As the months go by, little to show except for the prettier Siri animation.
“Customers do not expect only these new functions, but they also want a more fuller Siri,” said Walker. “We intend to send these functions and more whenever they are ready.” He praised the team for “incredibly impressive” work so far. “They are not entirely ready to go to the general public, although our competitors could run them in this state or worse,” he said about delayed functions.