When more people turn to AI chatbots, such as chatgpt, to look for things on the Internet, the way companies approach their presence online must change. Scrunch AI wants to facilitate enterprises better prepare for a world where more AI bots and agents visit their website than people.
Scrunch AI claims that its platform helps companies audit and optimize the way they appear on various AI search platforms and provides them with better visibility in interactions with AI internet information with their online information. Its system is updated every three days and allows companies to see how their information is presented in the search results of AI from clients’ poems of various demographic data.
Chris Andrew, co -founder and general director of Scrunch (pictured above, on the right), said that the platform helps companies find gaps in information and solve inaccuracies. For example, a startup can facilitate companies find out that the AI search engine acquires information about prices from an dated part of their site, and then they could delete this section or update it to improve the search result.
Andrew, a former product director at Hearsay Systems, said that he came up with the idea of Scrunch AI when he began to realize changing his own behavior online.
“I realized that I was visiting fewer websites,” said Andrew. “I expected a response from chatgpt instead of 20 links from Google. And so I thought that the first thing that is commissioned to AI and crawling agents is browsing. Viewing is inefficient by the very definition of the word, and if it’s true, the whole client’s journey will change. “
The idea was taken by a few cmo with whom he collaborated to confirm this idea, and stated that CMOs are beginning to notice that their companies receive a high -quality recommendation movement from AI search engines. But identical hints about their companies brought various results on different AI search platforms.
“Your program is no longer what you say,” said Andrew. “This is what you say, as well as third parties and competitive sites. You will want to have monitoring and visibility in relation to this, on a large scale. “
Andrew launched AI Scrunch in autumn 2023 with co -founder and CTO Robert Maccloy (in the photo above, on the left), and launched the product in November 2024. Now the company has signed 25 customers, including enterprises such as Lenovo and Baiairesdev and Penn State University.
Now Scrunch AI has collected a $ 4 million round led by Mayfield in addition to several angels, including Clara Shih, a former co -founder and general director of Hearsay Systems; TJ Parker, co -founder of Pillpack; and Bryant Chou, co -founder of Webflow. The company plans to utilize funds for further product building.
More classic marketing agencies and PR, such as Avenue z I started to advertise that they can facilitate companies improve the way they appear in AI searching. This market definitely has potential for development.
Andrew thinks that his startup stands out due to focusing on the client’s journey, as opposed to how the brand appears in the initial search results. He believes that the company goes a step further, not only focusing on human search results through the AI search engine, but rather on searches carried out by AI agents.
“I think people said:” How do we utilize artificial intelligence to improve our website? “And my way of thinking was:” Your site will have to be for an agent or full in the future, “said Andrew. “This theory really played our customer base at enterprise level, saying that our brand is no longer what we are saying. This is what Chatgpt, Gemini, Siri, Google AI say.