Krafton, the company behind games like PUBG: Battlegrounds and similar to The Sims wZOIputs great emphasis on the operate of artificial intelligence in the company. As part of the up-to-date “AI First” strategy, Krafton plans to operate agent-based artificial intelligence to automate work and implement an “artificial intelligence-based” management system, – according to the translation of the press release.
The company also plans to spend more than 100 billion Korean won, or nearly $70 million, to build a GPU cluster. Leveraging its infrastructure, Krafton will continue to “automate AI-based workflows as well as strengthen AI R&D and AI gaming services,” the translated announcement reads. Krafton intends to complete work on the AI platform by the second half of next year. The company also intends to invest about 30 billion yen annually to lend a hand employees implement AI tools at work, and will restructure its “human resources and organizational activities” to support its “AI First” strategy.
Tech companies like Shopify and Duolingo have also made AI a key part of their internal operations, and Krafton may not be the only major gaming company to make substantial structural changes for the sake of AI. Investors who plan to take EA private “are betting that AI-driven cost reductions will significantly increase EA’s profits in the coming years,” the report says. Financial Times. reported.