OpenAI updates chatgpt search, a network search tool in ChatGPT, to provide users with better online shopping, the company announced on Monday.
When chatgpt users are looking for products, chatbot will now offer several recommendations, present photos and reviews for these elements, and contain direct links to websites where users can buy products. Opeli claims that users can ask super specific questions in natural language and receive adapted results. At the beginning, OpenAI experiments with categories such as fashion, beauty, home articles and electronics.
Opeli implements a function in GPT-4O (default AI model for chatgpt) on Monday for ChatgPT Pro, Plus and free users, as well as for logged users around the world.
The CHATGPT search update is part of OpenAI’s efforts to compete with Google’s rival, creating a better, more personalized experience to find products and information on the Internet. Online shopping is one of the most critical Google companies, but the advertising market to buy priority from Google Search has also contributed to the decrease in product quality over the years.
Opeli claims that his search product is growing rapidly. Users conducted more than a billion networks in ChatgPT last week, the company said TechCrunch.
Opeli claims that he determines the results of purchasing ChatgPT independently and notes that ads are not part of this update for chatgpt search. The results of purchases will be based on structured metadata on third parties, such as prices, product descriptions and reviews, according to OPENAI. The company will not receive a recovery from purchases made via Chatgpt Search.
Altman himself, the general director of Opeli, was against the advertisements in Chatgpt, but in Last interview With Ben Thompson Stratechary, he slightly changed the melody. Altman said he would be open to “tasteful” advertising in which OpenAI charges partner fees for purchases via CHATGPT, but does not sell priorities in his results.
Soon, Opeli claims that it will integrate its memory function with purchases for Pro and Plus users, which means that ChatGPT will refer to previous user chats to issue highly personalized product recommendations. The company previously updated ChatgPT to refer to memory during a wide search of the network. However, these memory functions will not be available to users in the EU, Great Britain, Switzerland, Norway, Iceland and Liechtenstein.
In addition to this update, the chatgpt search will now display popular searches when users begin to write a question, like the autocomplete function at Google Search. In addition, the chatgpt search came to WhatsApp, enabling users to send the company’s chatbot message to get current answers.
Opeli previously studied shopping functions via the AI agent platform, an operator that takes from a few seconds to a few minutes to browse dozens of websites and find the right products for users. Searching CHATGPT with shopping is much faster, practical impressions and still allows users to search for products using natural language queries.