OpenAI Startup Fund and Arianna Huffington’s Behavior-Changing Technology Platform Grow globally announced a up-to-date company, Thrive AI Health, aimed at expanding access to personalized behavioral health advice using generative artificial intelligence.
Thrive AI Health will offer a personalized AI-enabled health coach that can support scale behavioral changes in five areas: connection, sleep, fitness, stress management, and eating. The companies are touting the coach as a tool for disease prevention and treatment optimization.
The AI-enabled trainer will exploit OpenAI and Thrive Global’s behavior change methodology. It will be trained on peer-reviewed science, personal user preferences and goals, and biometric, laboratory, and other medical data.
The coach will generate personalized insights and provide users with tips and recommendations on five key behaviors.
The company’s lead investors will be OpenAI Startup Fund and Thrive Global, and the strategic investor will be the Alice L. Walton Foundation.
DeCarlos Love, former product leader at Thrive AI Health, will be CEO of Thrive AI Health. Google. He led sensors, AI and machine learning algorithms, and health and fitness experiences across Google devices and platforms. Prior to Google, Love held product roles at Apple AND Athos.
Dr. Gbenga Ogedegbe, professor of medicine and population health and director of the Institute for Excellence in Health Equity at Novel York University Langone, will serve as a healthcare equity advisor to Thrive AI Health.
In addition, the startup has entered into a research partnership with the Alice L. Walton School of Medicine, Stanford Medicine and the Rockefeller Neuroscience Institute at West Virginia University are all partners in the project.
“Recent advances in artificial intelligence create an unprecedented opportunity to make behavior change much more powerful and sustainable,” Love said in a statement.
“Thrive AI Health Coach addresses the limitations of current AI and LLM solutions by providing personalized, proactive, data-driven coaching across five everyday behaviors that will improve health outcomes, lower healthcare costs, and significantly impact chronic diseases worldwide.”
BIGGER TREND
Experts say that prevention is mainly based on behavior, self-care habits and whether people are aware of what is good for them to stay hearty or not get diseased. AI can support deal with behavioral tendencies to support patients change the way they take care of themselves.
Thrive Global, a Novel York-based company launched in 2016, offers employers research-backed behavior change software designed to improve employee productivity and health.
A year after launching, Thrive Global raised $30 million in funding and raised $80 million in Series C funding in 2021.
The company currently has offices in Novel York, San Francisco, Melbourne, Dublin, Bucharest and Athens.
In 2022, Thrive partnered with Genesys, a cloud customer experience company, to support organizations offer employee well-being tools that are integrated into the organization’s workflow.
Other companies operating in the behavioral health sector include a Pennsylvania-based company Nervous flowWhich acquired a digital behavioral health company Owl in June expanded its offering of measurement-based solutions to support providers identify and manage behavioral health care needs.
In April, a teletherapy company Conversation space launched his Behavioral Health Consortiuman offering that allows physicians to refer insured members with urgent needs to specialist health care providers within the network for the treatment of alcoholism, substance abuse and eating disorders.