OpenAI seems to have found application in the product market among adolescent Indians. On Friday, the company said users aged 18 to 24 made up almost 50% of messages sent to ChatGPT in the country, with users under 30 making up 80%.
The AI lab found that Indians employ ChatGPT mainly for work, with 35% of all messages related to professional tasks, compared to 30% globally.
In particular, the company’s coding assistant, Codex, is getting a lot of attention: OpenAI found that Indians employ Codex three times more than the global median, and weekly usage has quadrupled since the tool received a Mac app two weeks ago. Users in India also ask three times more coding-related questions than the median.
This is in line with Antropic’s findings reported earlier this week 45.2% of Claude’s assignments are related to software use cases in India.
OpenAI says that outside of work-related tasks, 35% of messages sent to ChatGPT from Indians included requests for tips, 20% included questions about general information, and 20% were requests for the bot to create or facilitate with writing.
India is OpenAI’s second-largest market with over 100 million weekly users, and the company is actively trying to woo Indians for its AI tools and services. The company offers a subscription in the country for under $5 and even ran promotional campaigns last year to encourage adoption.
“AI adoption is progressing faster than we can measure it – and that’s a challenge for anyone trying to make smart decisions. Signals are our way of presenting real-world evidence, so India’s AI debate can be based on facts, not hype,” OpenAI Chief Economist Ronnie Chatterji said in a statement.
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OpenAI has had a busy few days in India, which is hosting the major AI Impact Summit in Fresh Delhi this week. The company is opening up-to-date offices in Mumbai and Bengaluru this year and has signed a major partnership with conglomerate Tata Group to secure 100 megawatts of AI computing power and distribution of ChatGPT Enterprise under Tata’s IT services subsidiary, TCS.
The AI Lab has signed agreements with fintech Pine Labs, travel platforms Ixigo and Makemytrip, and food and grocery delivery company Eternal. It has also partnered with educational institutes to make its tools available to over 100,000 students over the next six years.