Microsoft revealed that he created a minute advertising for Surface Pro and Laptop Surface using generative artificial intelligence. But there is this phrase: he gave an advertisement almost three months ago and no one noticed AI elements.
The advertisement, which began on YouTube on January 30, is not completely made up of generated content. IN Microsoft Design blog post The senior manager of project communication published on Wednesday, Jay Tan admits that “occasional hallucinations AI would raise his head”, which means that the creators had to correct part of the AI output and integrate it with real materials.
“By deciding which shots in advertising were to be generated AI, the team determined that all complex movement, such as closer hands on the keyboard, had to be shot live,” says Tan. “The shots, which were fast cuts or limited movement, were, however, the main to co -create with AI generative tools.”
Microsoft did not specify exactly which shots were generated using artificial intelligence, although TAN described the process in detail. AI tools were first used to generate a “fascinating script, scenarios and waist.” The Microsoft team then used a combination of written prompts and sample images to get chatbot to generate text hints that could be conveyed to image generators. These paintings have been intended further, edited to correct hallucinations and other errors, and then administered to video generators such as Hailuo or Kling. These are the only specific AI tools named by TAN, with chatbots and generators of unspecified images.
“We probably went through thousands of different hints, gradually changing the results until we got what we wanted. There is never really a quick monitor,” says Cisco McCarthy artistic director. “This is due to the relentless.” This makes this process sound like more work than it could be, but the visual designer Brian Towsend estimates that the band “probably saved 90% of time and would cost.”
Despite the fact that the video has been online for almost three months, so far everyone has noticed the AI result. The advertisement has just over 40,000 views on YouTube at the time of writing and none of the best comments speculates that the video was produced using artificial intelligence.
Knowing that AI was involved, it is uncomplicated to guess where the notes from the meeting, which were clearly not written by hand, a mason of a jar, which is suspiciously gigantic, articulate ai sheen-but not knowing that I was looking for it, it is clear that many viewers could not see this difference. Speedy cuts of advertising aid to hide the defects of the AI output, but suggest that in the right hands AI tools are now robust enough to go unnoticed.