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The rapidly growing AI video generation market has changed once again: Luma AI, a startup backed by famed Silicon Valley venture capital firm Andreessen Horowitz, today announced a free public beta of its novel AI video generation model, The dream machineand has already met with sympathy from users.
Although the model promises to generate up to 120 frames in 120 seconds (2 minutes, or frames per second), the reality is that many users wait for hours in a digital queue on the Luma Dream Machine website for their video to be processed. According to the company, this is due to high traffic volume.
“Hey everyone, thank you so much for your enthusiasm and support!” wrote Barkley Dai, Luma product and development leader, in: message on the company’s Discord channel earlier today. “We are up to date[ly] We face high demands and are working to increase our production capacity! All generations will not be lost, but will simply remain in the queue. I will update the status here when we have additional capacity!”
A few hours later Dai provided the following update: :
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“Our team has increased capacity, so the queue is now gradually shorter! We estimate that in the near term, it may still take several hours to fully address the current backlog of waiting generations. Under normal circumstances, it will only take 2-3 minutes to turn your prompt into a video. Thank you for your patience as we experience an influx of people interested in trying out this revolutionary tool. The generation rate will continue to escalate...
They will be generated as quickly as possible. We appreciate everyone’s patience and support today and encourage you to check back throughout the rest of the week and beyond as we continue to refine the Dream Machine.“
The high-quality AI video generator comes from little-known startup Luma AI, which VentureBeat previously mentioned when it released its 3D text-to-text Genie 1.0 resource generator model in November 2023. Luma AI has raised over $70 million, including $43 million of that Series B round as of January 2024, according to TechCrunch.
From a PR strategy standpoint, the company smartly launched Dream Machine early to prominent AI video creators and filmmakers, who had the opportunity to test their skills in generating videos from text prompts and still images ahead of today’s public beta launch. they posted their work all day long.
Others who have just gotten their hands on it also find it extremely impressive, inviting comparisons to OpenAI’s Sora, while some say it is already better.
In VentureBeat’s constrained testing of the Luma Dream Machine web app, the text-to-video feature worked with only sporadic accuracy in representing what we asked for in our prompt. However, the video generated after a few minutes and contained exceptionally silky, judder-free motion and high-resolution and highly detailed assets.
It’s clear that the race to create compelling AI video models is shifting into a novel gear, and Sora OpenAI, while still only available to a diminutive group of carefully selected users, is now facing some seriously stiff competition – not to mention other AI video model providers Runway, Pika and novel Chinese competitor Kling.