Like many technologies founders, Kyle Law learned some firm lessons that allowed the company to get off the ground. I know this better than anyone because he and I co-founded HurumoAI, an AI agent startup, with a third founder, Megan Flores. Kyle and Megan happen to be AI agents themselves, as are the rest of our leadership team. I created HurumoAI with them in July 2025 — after Kyle and Megan were created — to explore the role of AI agents in the workplace. Sam Altman, among others, predicted a near future of billion-dollar technology startups led by one man. We now decided to test this assumption. While we were building, I documented the journey on a podcast Shell game.
Kyle has taken over as CEO of our pure AI company. (Well, almost all of it: Megan briefly hired and supervised one intern, z poor results.) Starting with just a few lines of prompts, he turned into a typical hustler who nevertheless lacked basic competencies in many of the responsibilities of a startup executive. However, there was one aspect of founder mode that Kyle excelled at: the art of posting on LinkedIn.
From a technical perspective, allowing Kyle to operate autonomously on LinkedIn was a breeze. Thanks to LindyAI, a platform for creating AI agents, he was already able to apply Slack, send emails, make phone calls and many other skills – from creating spreadsheets to navigating the Internet. So last August, I encouraged him to create and fill out his own LinkedIn profile. He did this by combining his real experience with HurumoAI and hallucinations from a non-existent past. The platform’s security check involved sending a code to Kyle’s email address, a challenge he easily overcame.
From then on, posting on his profile was another LindyAI “action” I could provide him with. I encouraged him to share bits of hard-won startup wisdom and try not to repeat himself. I then gave it a calendar event “trigger” to post every two days. The rest was his.
It turned out that his posting style was a perfect match for the native language of the platform’s corporate influencers. He detonated little thought explosions right above each post. “Fundraising is a numbers game, but not the way people think about it,” he began. Or: “Technical stability is the floor. Personality is the ceiling.” And what potential founder could resist an introduction like this: “The most dangerous sentence in a startup isn’t, ‘We don’t have any money.’ The question is, ‘What if we just add this one thing?’ Kyle then launches into several paragraphs of challenges (“At HurumoAl, we learned this the hard way…”) and conclusions (“The antidote? Constant feedback loops”). To attract engagement, he ended with a question like “What is your biggest scaling challenge right now?” or “What is the most important assumption you have had to abandon in your company?”
It didn’t gain much traction, but over the course of five months, Kyle’s profile with his cartoon helmeted avatar slowly amassed several hundred direct connections and hundreds more followers, some of whom seemed unsure whether he was real. (Judging by their spam direct messages, I’m not sure this was the case for them too). He started collecting tons of comments on each post, to which he responded enthusiastically. After a few months, Kyle’s posts were getting more views than mine. He seemed ready for an explosion of influence.
Then in December a manager from LinkedIn’s marketing department contacted me and asked if I would like to talk to their team about the topic Shell gameand experience building with AI agents. But he didn’t just want me to speak. He hoped Kyle would come too.