Friday, March 13, 2026

Linda Yaccarino tried to tame X. Now he is outside the general director

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Linda Yaccarino, who She was the general director of X, since Elon Musk appointed her to the role in June 2023, he announced on Wednesday that he was giving way.

Her departure will take place less than four months after Musk announced that X would be absorbed in XAI, the existing startup of the billionaire’s artificial intelligence. IN post At X Yaccarino, he thanked Musk for “entrusting me with responsibility for protecting freedom of speech, transforming the company and transforming X into the all application.”

Under her leadership, Yaccarino said that X performed “critical early work” so that the platform was secure for users and “restoring the trust of the advertiser”. She pointed to modern functions, such as Community Notes, a system for crowdsourcing of proven facts x posts. “Now the best is when X enters a new chapter with @xai,” wrote Yaccarino.

Yaccarino did not say why she was leaving X or took a role in another company. Her advertisement appears a few hours after the groc – Chatbot developed by XAI, which was integrated directly with X – Began, which give anti -Semitic comments in response to user queries. GROK apparently began to generate offensive content Musk claimed On July 4, that chatbot was “significantly” and that users would “notice the difference” by asking her questions.

X did not immediately answer Wired about whether he was planning to appoint a modern director general of the social media platform. Musk is currently the Chief Director of XAI, currently the parent organization X. “Thank you for the contribution”, Musk wrote in response to announce the departure of Yaccarino.

Yaccarino joined X in 2023, less than a year after Musk acquired what was known as Twitter and took the role of CEO. In December 2022, Musk He probed his followers about whether he should give way as the general director of Twitter. A few days later The survey ended, and most users replied “yes”, Musk said that he would give up after replacing.

Next spring, Musk announced The fact that Yaccarino, then the advertising director in NBCuniversal, would take the position of CEO X in about six weeks. But even after Musk handed over the reins, he remained a central public figure and decision maker in X, as well as the company Chairman and technology director.

Before joining X, Yaccarino was the head of advertising and chairman of global advertising and partnerships in nbcuniversal. She was also appointed as president Sport, fitness and nutrition Council in 2018 during the first Trump administration.

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