Labubus, mischievous The elf plush toys hangs on the designers of every celebrity this summer, they have become popular all over the world, but now we know exactly how popular – and profitable – they were. On Tuesday, the Chinese Pop Mart company, which produces and sells Labubu franchise, published it Financial report For the first half of 2025 and he had a great year.
In general, POP Mart’s revenues increased by 204 percent compared to the previous year, and net profits increased by 362 percent. The company’s gross indicator reached 70.3 percent in 2025.
The monsters franchise, designed by the Chinese artist Kasing Płos and, above all, represented by the character of Labubu, generated revenues from over $ 4.81 billion ($ 670 million) for POP Mart in the first six months of 2025, compared to the same period compared to the same period. (For comparison, Mattel 374 million dollars of Barbie toys and $ 626 million balmy wheels products were sold in the same period.)
The next main factor that helped transform Labubu into a viral sensation is the vinyl product line. This specific type of toy that combines the softness of plush toys and sculptural details of the facial features noticeable more on the figures, unexpectedly blew up, although the company began to sell them at the end of 2023, and then in the west, the gentle break labubu was used as the charms of a bag and accessories by celebrities such as Rihanna, Lady Gaga, and Kim Kardashian Fuels in the media and they were appointed, and the reasons are used built -in and appointed. Sell everywhere.
According to the latest POP financial report, the company’s revenues from Plush Products increased this year by over 1200 percent to 6.13 billion RMB (USD 854 million), which is 44 percent of the company’s total revenues. Pop Mart has spent over 20 different plush products from the beginning of 2025, using various production techniques to repeat the success of Labub.
While these numbers are impressive, they only capture part of the true popularity of Labubu breaks, because there are countless phony labubus around the world (commonly called by Lafufus fans). Due to a shortage of supplies deliberately organized by POP Mart, some company products, including Labubu Plush Dolls, are traded on markets used for much more than their catalog price, the profits of which do not reflect in its earnings.
Pop Mart was founded in 2010 as a shop selling fashionable toys and gadgets and are becoming more and more international. Until June 2025, over 40 percent of pop income came from outside China.
Pop Mart is developing particularly quickly in the United States. Revenues on the American market (primarily the US) increased by over 1100 percent to $ 2.26 billion ($ 315 million) in the first half of 2025. The number of physical pop stores in America also almost doubled to 41, which makes it the fastest region of the company. Pop Mart has 571 stores around the world.