Thursday, March 12, 2026

James Cameron on AI: It’s “as creative” as people, but without “unique experience”

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Meta in December announced a long -term partnership with James Cameron Lightstorm vision To introduce 3D entertainment into the Meta Quest sets. This week, Cameron joined the Meta CTO Andrew Bosworth on the stage during the Meta Connect conference to share the first result of this partnership: Task owners can watch an exclusive preview clip of the coming Cameron Avatar 3 Film via the novel Horizon TV application in the headphone set.

I had the opportunity to sit with the duo before their most critical appearance to talk about the potential of mixed reality headphones for 3D video, the complicated history of 3D television and Cameron’s relationship to generative artificial intelligence.

This interview was edited in terms of length and conciseness.

Why did you cooperate with Meta in 3D Entertainment?

James Cameron: This seems simply to be natural convergence. For 25 years I am a proselytic about stereoscopic media and entertainment. It became dormant for a moment, because the cinema was the only place where he really see them. He had a low life on television with a flat panel, but the devices never really worked so well.

But in the headphones of mixed reality you are by nature a stereoscopic viewer. [When I saw] I wonder about the mixed reality, it occurred to me: the time has come to restore the ability I spent 15, 16 years. So I got up with a novel company, Lightstorm Vision, around stereoscopic production. At the same time, the META content team was looking for a partner in stereoscopic production [to] Put on entertainment, meet studies and filmmakers.

Andrew Bosworth: [We] They were looking for each other without realizing it. In a sense, we crashed. It is a huge partnership for us. [James isn’t just a great storyteller,] But also an innovator who can tell us: here are the ways you build in, do not meet the needs of storytellators. Having someone who is both an expert and a critic is an extremely high value for us.

Many VR stories focused on placing viewers in the middle of the film, thanks to which everything is more interactive. Does it seem that you have more 3D stereoscopic, lead-back entertainment?

Cameron: You’re right. What I spent my career is telling stories in a linear narrative format. Sometimes these are documentaries. Sometimes these are completely fictitious stories. But it’s in a rectangle.

Everyone quickly skipped the rectangle. But this rectangle is about directing the eye. Avatar Movies are an example of what I like to do, what gives many things that you can enjoy in the frame. But the frame is a frame. The frame tells the story.

We have this century -old film vocabulary [that] Maps of the way the mind writes memory. That is why film vocabulary is identical in China, India, Japan, Americas and Europe. Through this, we all think a rectangular window in the same way, because this is how the brain works.

Bosworth: The time of this is [key.] Why have we not accepted this century -old vocabulary before? We didn’t partially have a display for this. You had a TV. You had a phone. Why would you watch a movie in a headphone set when the resolution was not so good?

Now it is different that we have resolution. We have clarity exceeding what people see in these other environments. We have a refresh rate that is really high. We are at the point point that we have on the market today, not only ours, in which we can do what the TV does, as well as engaging media. I think there is probably a place for both.

Cameron: I think that episodic television is a great thing here. Stereoscopic production increases the feeling of commitment to people you see in the frame. But so far there was no way to distribute episodic stereoscopic television. It changes and I think it will be huge.

It’s engaging, you mentioned 3D TVs. Of course, they floped, and sometimes people say: VR will be another 3D TV. Now you tell me: yes, VR will be another 3D TV, but it will actually work.

Bosworth: A amusing thing in which people say: Oh, 3D is the same. When I went to visit James in La for the first time, he showed us a piece of his upcoming movie. He showed us how he designs this average stereoscopic cinema cinema, which is a relatively low brightness. Then he placed him on a laser projector, in this way he intended to see him in theaters. This is a deep difference.

One of the problems you have is that viewers think everyone is the same. You must be relatively reliable to understand what Dolby Vision means or what iMax means. 3D TV was a relatively indigent stereoscopic experience. Some of them are glasses. Some of them were a restricted depth projection. Some of them are clarity …

Bosworth: Entirely. It wasn’t a great experience. The advantage of the headset is that you guarantee a unique experience every time. This is a different product and I think that we are hurting ourselves to some extent when we flatten things in the consumer electronic space.

James, you are a member of the Artificial Intelligence Stability Council. What makes you a filmmaker and as a CGI pioneer, excited to generate artificial intelligence?

Cameron: I look at the costs of VFX, which become quite limiting for types of films and programs that become green. Working indicators have increased significantly, and the theater market partly collapsed, at least 30 percent. And so we need a solution.

The solution will probably consist in creating specific non -standard AI models that can be injected into the existing flow of work of visual effects. I am less interested in something like a magic text-video wand. If I were a teenage film creator without resources, money and I could not afford actors, I would be very interested in this kind of production. But this is not my interest.

My interest is [in] Main and high -class production, which includes many effects. And I’m not an anti-artist at all. I don’t want to cut people. I don’t want people to lose their jobs. What I want them to be more productive, so that we can have more capacity through existing companies.

Through stability, me [have met] Many Gen AI programmers. Great people, but they do things in a vacuum. They never shot the film from end to end. All tools focused on production, which have been built in the last 30 years in CG and VFX, have been created, because productions need them. They were not created in a vacuum.

Do you think that generative artificial intelligence intends to democratize filming for this teenage filmmaker? People said the same in game engines, real -time production tools and virtual production, and it did not happen. Instead, this led to Hollywood with the facilitate of giant, extremely steep LED screens …

Cameron: I think this will create basic possibilities for people who can come [to Hollywood] With a film they made with a hint. I think this will make it easier [that] System, but I don’t think the system will change fundamentally.

I hope that we will never replace the actors. For me, the joy of this process is working with other artists, creating a moment, an legitimate moment, emotional moment, creating character.

People say: Gen Ai can’t be as original as people. I think it’s bad. I think it can be equally original. What he can’t do is create is a unique experience of an individual point of view, what we love the most in literature, novels and film. He can’t do it, but it can serve this unique vision. And I intend to accept it as much as possible, but always in the service of the original process.

This is Lowpass Janko Roettgerscolumn on the constantly evolving intersection of technology and entertainment, sighted only for The Verge Subscribers once a week.

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