Sunday, March 15, 2026

Inside the frenzy of the startup AI: “Everyone turns, and then turn again”

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I described a lot of artificial intelligence The VergeAnd I am excited that I can share some conversations that I regularly had with leaders in space here. The plan is that each episode has focused on a specific topic, from the creation of deep wardrobes to the way AI can imagine the browser again.

This week I focus on how AI to talk About what they are building. Ellis Hamburger is my guest. He is the founder of Sensa, a marketing company that works with many startups of Buzzy AI. Ellis actually worked Fr. The Verge Shortly after the first launch in 2012, when he discussed the early mobile boom application.

Now he is in trenches with many AI startups, helping them find out how to present their products to the world. This gives him a rather special perspective.

First, some disclosure: Ellis has many customers in which we discuss The VergeNothing, Raycast, ReadWise, Daylight, Friend, Mainframe, Tola and many others. Earlier he also worked at Browser and Snap. We recorded this episode together in Los Angeles and as you will probably be able to say, Ellis and I have been friends for a long time.

I have always thought that Ellis is an original thinker and I hope that our conversation is considered as intriguing as me.

If you want to read more about what we talked about in this episode, check the links below:

Questions or comments about this episode? Hit us at decoder@theverge.com. We really read every e -mail!

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