Opeli has just made his debut in the Super Bowl with a 60-second place that AI positions with the greatest innovations of humanity.
Commercial tracks the technological evolution of humanity through the characteristic style of animation inspired by Pointilism, transforming abstract dots into iconic paintings of progress-from early tools, such as fire and a circle into newfangled breaks, such as DNA sequencing and space exploration. The culmination is newfangled AI applications, showing daily ChatgPT tasks, such as developing business planes and language tutoring. The advertisement cost about $ 14 million per place in the first half.
Commercial, developed as part of the novel CMO Kate Rouch, deliberately avoids memories of Aga or Superintelligence, which are the basis of the OpenAI mission. Instead, it focuses on practical applications. “We want the message to be relevant to the audience watching Super Bowl, including tens of millions of people who do not know artificial intelligence,” says Rouch The VergeNoticing that he is watching about 130 million people.
While AI Sora was used during the concept, and Ai Sorai Sorai was used for quick prototype ideas and discovering various camera treatments, the final animation was entirely created by human artists. “It is a feast of human creativity and expanding human creativity,” says Rouch, dealing with the decision not to operate the content generated by AI in the final product.
The campaign comes to what Opeli considers a key moment. “We are at the beginning of the intelligence age and you can take part today,” says Rouch, reference to the general director Sam Altman The latest blog. “This is a potentially the most powerful tool we’ve ever created and is now in your pocket.”
When asked what they learned from Google’s advertising, Rouch said that “the whole space is studying”, but he emphasized that “authenticity really matters.” Google has its own Gemini advertising during the Super Bowl, which creates an OpenAI playground, while the meta works one showing AI functions in its knowledgeable Ray-Ban glasses.
He debuted in OpenAI advertising among growing public discourse on the social influence of AI. When asked about potential criticism of comparing artificial intelligence with fundamental human innovations, such as Fire and the Wheel, Rouch was direct: “We basically believe in the transformational power of this technology. This is the basis of everything we do. “