I opened a thicket during a visit to Germany last week Vodafone advertising Presented by a woman who probably does not exist. The advertisement includes several “stories”, which suggest that the presenter was artificially created using generative artificial intelligence – unnatural style and hair movement, the way its moths disappear, as well as the amazing atmosphere of her facial expression – and Vodafone confirmed my suspicions in his video comments.
In response to the commentator, he asks why Vodafone cannot put a “real person in front of the camera”, the company said that “is testing various style of advertising – this time with AI”, according to the translation of the German text. In another commentary, Vodafone said that “AI is so everyday life nowadays that we will also try it in advertising.”
As an advertisement, it certainly attracted my attention, but only because my brain registered that there was something “turned off”.
This is not the first time Vodafone accepted generative artificial intelligence in his ads, having Released an advertisement last year in which Each shot was generated AI. According to New York Times reportWith noteworthy examples such as Lil ‘Miquela – the creation of a technology company Dapper Labs – has already appeared in campaigns for Calvin Klein, Prada and BMW.