Las Vegas – Pulit Singh Sonia, founder and general director female dogsThe manufacturer of the voice tool supported by AI, sat down with Himss Global Health Conference and exhibition To discuss the company’s evolution and its experience at the conference.
Mobihealthnews: How do you enjoy Himss25?
Pulit Singh Sonia: This year was crazy, and I thought about that night. Is this the company’s condition? Is this the state of the sector? Every fourth company [in the exhibit hall] It now looks like the company AI.
In Himss it seems like 2018 and 19, when it was Berzerk. But for this reason we were packed. Four or five years ago my company had 20 people. We brought 20 people here and are packed. They just don’t have time. We probably have to get a few more people for the platform, because everything is so busy now. Yes, it’s really amazing, but you know, it’s very worth it. It’s worth it.
MHN: The female dogs have developed a lot over the past year. Are there certain things you were most excited in the previous year that you did not expect for the company?
Sonia: In 2023, we intensified our revenues four times. In ’24 we tripled on this. This year we will sweat again. And if this is repeated for another year or two, you probably look at one of the largest companies in this space – in this space defined as healthcare technology is not in the environment.
So you can build as much product in your life as you want; You can’t build a market. Over the past two years, the market has shown and everyone is interested in space; They are interested in the solution and want to know how to apply the assistant in healthcare systems.
In fact, the part that is crazy for us are all these companies, other companies, come to us and say: “Can we use your AI platform, include it in our product and build our own experiences?” It was crazy, and if you imagine that if others want to include the bitch’s pieces in their product, the whole floor here is potentially the target market. Everyone can be. It was a great surprise.
Secondly, I would say for me personally, I focused on this, hey, let’s just win offers, sign things and scale yourself to service. Can I serve these quality people? Will they love me for what I built? This is my NPS [net promoter score] Will it be high enough? How do my people treat customers? How do users think about female dogs? What are the requirements for infrastructure, privacy, data and compliance and do they scale because we actually scale as a company?
So honestly, I tell my team that if someone asks about the competition, I usually say that I am the biggest competition. Can I serve myself? Can I do a good job myself? You are always the biggest challenge. I would say that this is the biggest insight, i.e. our mentality changes as a company from how we leave and convince the world that they have to cooperate with us, how can we actually do a good job, serving people who signed up with us?
MHN: There are many people upstairs, and then there are shoes on the ground. Sometimes what people say at the peak in healthcare do not flow to deserve suppliers and patients.
Sonia: Absolutely. To be sincere, what’s going on? What will happen? I was lucky to be on Google for about a decade earlier. The first four or five years of building this company are crickets. Nobody paid attention.
I remember that I had a miniature kiosk, you know those in which only one person can stand in Himss for many years and walk with a bag in his hand, because you have no place to insert things. Then you actually scale, and the difference between this and to be sincere is just a group of opportunistic demanding work and happiness.
If you lose sight of whom you serve … The bitch’s assistant is located at doctors. Doctors apply it for clinical documentation, for coding, to summarize patients, such things. When they apply it, they feel less cognitive loads, which means that they focus on the patient.
This means that the doctor and patient may have a really great interaction. If it fails, what is the meaning of building a company? Who cares? I mean, we will do it and it will be amazing, but a few years later we disappeared and forgotten. Maybe I’m going out, I earn some money, someone earns some money, but it doesn’t really change anything.
I think you have to focus on what is really vital. And I mean that there are 100 easier ways to earn money than building a business. So, if you are going to do it, you need to make sure that it actually changes the lives of people who apply the product.
MHN: So you expect growth this year. Is there any ads?
Sonia: Yes. I mean that I am not necessarily a paranoid about life. I feel that nothing can be considered granted. We are here. Growth should be here. Growth should also be here next year, but what if it is not here? So we must make sure that we are still delivering.
A few things that are happening now; We announced the center of perfection for Epic in the country is Rush. We announced With them a huge expansion and is based on some very vital ROI indicators, such as the ability to see more patients, the quality of documentation is higher, thanks to which people receive better salary, and satisfaction indicators for doctors are higher. The reason is that honestly, every day there are 100 advertisements about expansion here and there, but under the hood reality is what indicators actually drive it from the ROI perspective? We were able to confirm this using an academic center such as Rush.
Secondly, the world will pass from clinical documentation and coding for an assistant, which can also perform clinical reasoning and clinical penetration. He can understand the doctor’s context and support them in their clinical activity. To this end, there will be such things at the beginning if I came to you: “Hey, what do I need to know about Jessica? Or what are Jessica’s A1C levels? What medicines they took, etc. ” But from there there is a problem that we are dealing with in relation to Jessica; What is the latest information?
Thus, the integration of the Uptodate, which we have just started, which increases and Wolters Kluwer Health announced It is a very gigantic part of this.
Finally, we have always thought that the epic part of this ecosystem is convinced that some competitors are more integrated and more privileged than we do. I think that Epic did a really good job, actually providing us with haiku access to us, so that there is actually no perception or differences between what we do. It will be really vital for our development next year, because we want epic systems to know that we are as integrated as everyone else, if not more, including what we do.