Etsy announced The native app within ChatGPT launched on Tuesday, opening up a modern way for buyers to browse its catalog of more than 100 million listings.
The modern experience aims to go beyond the limitations of conventional keyword-based queries. Instead of typing in “wooden coffee table” and then scrolling through and adjusting filters, users can now express what they’re looking for in natural language. For example: “Help me find a Mother’s Day gift under $100 for my mom who loves gardening.”
This feature, currently in beta, allows users to tag @Etsy directly in their confirmation. From there, the Etsy app in ChatGPT displays relevant product listings that users can browse, compare, and click to go to Etsy for more information or to purchase.
This isn’t Etsy’s first experiment with ChatGPT. In September, Etsy became an early ChatGPT partner Instant payment integration that allows users to purchase products directly within the chat interface. However, the initiative ended in Marchwhich suggests it didn’t work as OpenAI expected. It was reported that Etsy wasn’t seeing a lot of sales volume as a result of the integration, which led Etsy to start building a native app within ChatGPT.
In parallel with this launch, Etsy also revealed that it is testing a beta version of conversational search on its platform, aimed at helping users find gifts. The Gift Assistant acts as a personal shopper, offering a guided, conversational way to discover ideas, narrow down preferences and find the right products.
This builds on Etsy’s broader AI efforts, which it includes AI-powered discovery with selected collections and a package seller’s toolsincluding a tool that helps generate product titles and descriptions, as well as a writing assistant that helps prepare messages to buyers. In 2024, Etsy introduced a modern “Designed” label for AI-powered content as part of an effort to augment transparency as AI-generated art becomes more popular on the platform.
News of ChatGPT integration comes a week after Etsy reported first-quarter 2026 earnings exceeded revenue expectations at $631 million, and gross merchandise sales in the marketplace increased 6% year-over-year. It is worth noting that the number of energetic buyers increased for the first time in two years to 86.6 million. Etsy also boasted 5.6 million energetic sellers on the platform.
In February, the company announced it was selling Depop to eBay for $1.2 billion in cash in a move aimed at doubling its share of the mainstream market.
Etsy joins a growing list of companies building native apps on ChatGPT, including Angi, SeatGeek, Tubi and Wix. From October, developers can create applications within the chatbot.