Commands from chatgpt to publishers of messages are growing, but it is not enough to counteract the inheritance of clicks resulting from users They are increasingly receiving their messages directly from the results of searching AI or AIAccording to the report of an intelligence company for the digital market of similar Web.
Since the introduction of AI Google reviews in May 2024, the company said that the number of messages on the Internet, which do not cause any clicks on the messages, increased from 56% to almost 69% in May 2025.
No wonder that organic movement also fell, falling from over 2.3 billion visits to the summit in mid -2024 to 1.7 billion.
Meanwhile, hints related to messages in ChatgPT increased by 212% from January 2024 to May 2025.
In the case of publishers, a quick reception of artificial intelligence changes the game. Visibility in Google search results and good SEO practices may no longer provide the value they have done in the past, because the rank of search does not translate as much as the website move, as before, the company noticed.
At the same time, chatgpt referrals to press publishers are growing.
From January to May 2024, CHATGPT commands to information pages were slightly smaller than 1 million, as similar to WAB claims, but increased to over 25 million in 2025 – an boost by 25 -fold.
Of course, when the industry is in the face of even huge decreases in organic search, this boost is not enough to compensate for publishers’ losses.
The report also noticed that some websites are doing better than others when it comes to AI referring.
Sites relating to the greatest boost in CHATGPT recommending traffic include Reuters (boost by 8.9%year -on -year), NY Post (boost by 7.1%) and Business Insider (boost by 6.5%). Meanwhile, the Up-to-date York Times, who sucks OpenAI about the alleged scraping of his work without permission, sees much less chatgpt referrals. Although still in the 10 best sites receiving CHATGPT recommending traffic, there was only an boost of 3.1%.
Topics such as actions, finance and sports are currently the majority of these hints related to ChatgPT messages, but a report of similar Web Notes Other topics also boost, such as politics, economy, weather and others.
This, theoretizes this, can signal a departure from more “reactive information” and deeper “involvement based on edition” through AI.
In addition to the development of AI commands, the chatgpt website and application users have also noticed a greater party.
Over the past six months, application users have more than twice, while visitors to the site have increased by 52%, a similar Web said.
The company is now victim A service for brands and companies that allows them to follow how and where their brand appears in Genai tools such as chatgpt, and as it compares with their competition.
The crisis solutions of press publishers are few and distant.
Under the pressure of press publishers, when AI kills his move, Google recently launched a service called Officewall, which allows publishers using Google Ad Manager to experiment with other monetization means except for traffic -dependent options, such as advertising. Thanks to the Officewall, publishers can try such things as micro -ones or ask users to subscribe to the newsletters to access the content of their site. Google said that they can also adapt the offers that have their own options.
Other pages are experimenting with payments or other monetization measures. Many have From conducted mass exemptions and even close their activities.
In a recent interview with NYT Hard Fork PodcastThe CEO of Opeli, Altman himself answered the question about the impact of artificial intelligence on the labor market, saying: “I think there will be areas in which some work will go away, and maybe at this point there will be whole categories of work, and every work that disappears, even if it is good for society and the economy as a whole, they are very painful – extremely painful – at many cases in many cases.”