Saturday, March 14, 2026

Apple pushes artificial intelligence to a larger number of its products-but the most current model is still missing

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Apple continued its ponderous and stable approach to the integration of artificial intelligence with devices such as iPhone, Mac and Apple Watch on Monday, announcing a number of modern functions and updates to WWDC. The company also premiered the Front Framework Foundation, a way for programmers to write a code that falls into the AI ​​Apple models.

Among the AI ​​advertisements at the party there was a live translation, a function that translates phones and a guy from one language to another in real time. Apple also showed training Buddy, a voice assistant powered by artificial intelligence, designed to provide the words of encouragement and useful updates during exercise. “This is your second run this week” – Buddha’s training told Jogging in a demonstration film. “You crush it”

Apple has also announced an update for visual Intelligence, tools that uses artificial intelligence to interpret the world using the device camera. The modern version can also look at screenshots to do things such as identifying the product or summarize the website. Apple has presented updates to Genmoji and Playground Image, two tools that generate stylized paintings from AI. And it showed ways to operate artificial intelligence to automate tasks, generate text, summary E -Maili, edit photos and find video clips.

The incremental ads did little to dispel the view that Apple game is catching up in artificial intelligence. The company does not yet have a model capable of competing with the best Openai, Meta or Google offers, and is still giving a challenge for chatgpt.

Some analysts suggest that the more incremental Apple approach to the development of AI is justified.

“The jury is still about whether users are approaching a specific phone for functions based on artificial intelligence,” says Paolo Pescatore, an analyst at PP Foresight. “Apple must hit balance, bringing something fresh and not frustrating the loyal basic base of user,” adds Pescatore. “It boils down to the lower line and whether artificial intelligence increases income.

Francisco Jeronimo, an analyst at IDC, claims that Apple provides its AI models for programmers is important due to the vast range of the company with coders. “”[It] It brings Apple closer to the type of AI tools, which competitors such as OpenAi, Google and Meta for some time – said Jeronimo in a statement.

AI Apple models, although not the most capable, work on a personal device, which means that they work without a network connection, and do not pay fees related to access to OPENAI and others models. The company also advertises the way programmers used cloud models that provide secure private data by what they call a private cloud.

But Apple may need more jumps using artificial intelligence in the future, taking into account that its competitors are investigating how technology can rediscover personal calculations.

Both Google and Opennai showed futuristic AI helpers who can talk in real time and see the world with a device camera. Last month, Opeli will announce that he is purchasing a company founded by the legendary Apple designer, IVE, to develop modern types of equipment from AI.

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