Apple WWDC 2025 had recent software, references to Formula 1 and a piano that touches on the text of various application reviews. But one key function has a low end of the stick: Siri.
Although the company constantly referred to Apple Intelligence and pushed recent functions, such as live translation in the field of messages, guy and telephone, the AI Apple assistant was barely mentioned. In fact, Siri received the most attention when Apple explained that some of his previously promised functions work behind the schedule.
To deal with what many saw as an elephant in the room, Apple’s speech briefly mentioned that he updated Siri to be “more natural and more helpful”, but the functions of personalization were still on the horizon. These functions were first mentioned at last year’s WWDC, with the disappearance of the schedule “over the following year”.
“We continue working on providing functions that make Siri even more personal,” said Craig Federighi, SVP Apple SVP in Monday’s speech. “This work required more time to reach our high -quality bar, and we can’t wait to share more on this topic in the coming year.”
The relative silence of Apple on Siri stands out
Apple has has been criticized for a long time In the case of Apple Intelligence shortcomings and for removing behind competitors, such as OpenAI, Anthropic and Google in the race to build generative applications and AI services. AI Apple models are rarely mentioned with competitors when it comes to advanced users studying real benefits, not to mention the more advanced capabilities of AI agents.
The relative silence of the company on the personalized Siri this year stood out for several reasons. First, there is its own push marketing Apple: it operated last year TV commercials for renovated Siri Showing functions that have still not come.
Then there are Apple competitors. Google and Microsoft strongly press artificial intelligence and move to quickly include it in their operating systems. For example, before the Google We/W Google conference last month, Android users were the first to gain free access to the Gemini live functions, which allowed the AI assistant to see and respond to images and elements on the screen. As part of the Microsoft Build conference last month, Microsoft announced AI shortcuts in the Windows 11 file explorer, which allow users to click the file and immediately see suggestions such as blurred aspects of the photo or summary of the content.
Meanwhile, Apple Intelligence stumbles gave people a lot to make fun of them in the months of their implementation. Rocky’s debut of the function included notifications summaries, so regardless of the fact that the company turned them off for some categories of applications after BBC was reported The tool combines many headers into wrong summaries.
The company’s strategy on Monday consisted in the introduction of a wide swath of diminutive, functional updates driven by Apple Intelligence – and partly chatgpt – which could lend a hand her make up for competition in terms of translation and search. The Apple image playground is now integrating with OpenAI technology, and users can utilize chatgPT to change a photo of a friend into an oil image style or other types of art. Apple gave programmers access to a immense language model on the device for Apple Intelligence, and also debuted live translation functions that allow users to explain languages in news, guy and telephone connections.
The WWDC Apple also pushed the Visual intelligence functions to enable users to “search and take action about everything they watch” in various applications. “Users can ask chatgpt questions about what they look at the screen to learn more, as well as search Google, Etsy or other supported applications to find similar images and products,” according to Apple.
Some waited for Apple to utilize WWDC as an opportunity to announce that it extended AI options to iOS outside ChatgPT – for example, allowing Siri to utilize Gemini Google in search of sophisticated users’ queries – but this time it did not happen.
In June last year, during a live session after Apple’s speech, Federighi mentioned that he hopes that Apple Intelligence would ultimately allow users to “choose the desired models”, especially stunning Gemini names. One of the Apple Backend updates in February He suggested the integration of the twins, and in April, during the procedural procedure of searching at Google, the general director of Sundar Pichai said that the company plans to conclude an agreement with Apple until mid -20125, with implementation by the end of this year. Everyone is still waiting for it.