Amazon has launched a fresh AI-powered Fire TV feature that lets you jump to specific moments in a video by describing the scene to Alexa Plus. The feature, which was previously announced at Amazon’s September hardware event, works with Prime Video and relies on the X-Ray feature, which provides information about the content you’re watching.
“Our number one mission at Fire TV is to get you to what you want to watch quickly,” Amazon says in its announcement. “Just describe a movie scene as you would to a friend, and Alexa Plus will jump straight to that specific moment – no more searching required.”
According to Amazon, Alexa Plus “works with thousands of Prime Video movies by recognizing scene descriptions, character names, and famous quotes.” Users can navigate to a scene by listing details about characters, actors, locations, and more, such as asking to find a “card scene in Love, actually” or “where Joshua asks, “Let’s play a game?”” v War games.
This feature is intended to make locating and viewing scenes easier and faster compared to manually fast-forwarding videos, giving Fire TV users less reason to search for the same content on other platforms like YouTube. Amazon says the feature uses various artificial intelligence models, including Amazon Nova and Anthropic Claude, and can identify videos without including a title in the descriptions.
The Fire TV feature is currently confined to indexed scenes in select movies that have been purchased or rented from Prime Video or that can be streamed as part of a Prime membership subscription. Amazon says the feature will expand to include more scenes and TV shows soon.