Amazon will now allow you to buy products, indicating the camera. On Thursday The company announced a live lensA novel feature that uses a camera to scan things in the surrounding environment, while visiting the matching of product lists.
This feature, which for now implements the Amazon Shopping application on iOS, allows you to move the camera around the room or focus on a specific product. Amazon claims that Lens Live will operate a model for detecting objects to identify products displayed in the apparatus in real time, and then compare them with billions of products on their market.
When he finds similar items, Lens Live will display them in a sliding carousel, where it will also display the options for adding products to the basket or wish list. It seems that Amazon’s opinion at Google’s Gemini Live, an assistant to power artificial intelligence, which similarly allows you to scan things in your environment and ask questions about them. The difference is that the AI Amazon tool places a vast “buy” button in everything you see.
Lens Live also integrates AI Amazon Rufus’s assistant to summarize product descriptions and answers to them. The function is based on the existing visual capabilities of the Amazon search functions that allow You are looking for In the case of products by sending an image, scanning of the barcode or detecting a photo in the Amazon purchasing application. Amazon plans to introduce a live lens to a larger number of customers in the “coming weeks”.