Amazon is using Alexa Plus to bring modern artificial intelligence capabilities to its music streaming service. Starting today, Alexa Plus Early Access beta customers will be able to access the generative AI assistant in the Amazon Music app on iOS and Android, allowing users at all subscription levels to request undiscovered information or complicated music recommendations.
Alexa Plus integration can find songs you don’t remember the name of, for example based on the lyrics or shows they were featured on, or provide information about chart positions, festival lineups and the meaning of song lyrics. The AI will also recommend music based on specific eras, moods, artists and instruments, and excludes anything you don’t want to hear – for example, asking to play ’90s pop music from artists such as Madonna, but excludes any boy bands.
“Customers can dive deeper into genres, discover artists’ influences and discographies, trace the origins of samples of their favorite songs, and even ask, ‘What is this song about?’” Amazon said in its announcement. “Even if your requirements aren’t specific, Alexa Plus connects the dots to deliver the right music.”