Amazon finally launches the long-awaited generative version AI Alexa- Alexa Plus – This, if everything goes well, will take a lot of friction, which is associated with talking to the speaker to control your knowledgeable home or receive information in flight.
Some of the up-to-date skills arriving at Alex Plus contain the opportunity to do things for you – you will be able to ask for food or send invitations to your friends. Amazon says that he will be able to remember personal data such as diet and film preferences.
Alexa Plus is $ 19.99 per month alone or for free for Amazon Prime members – a better offer, taking into account that Prime costs only USD 14.99 per month or USD 139 per year. Which is associated with access to Alexa websiteWhere the company said you can make a “long form”. Amazon also said that he created Alex’s up-to-date application to go with a up-to-date assistant. Alexa Plus will work on “almost every” Alexa device released so far, starting with Echo Show 8, 10, 15 and 21. The up-to-date system will be free for anyone who is at the beginning, which will start next month.
Alexa Plus will also be able to talk about the termination of her Wake Word, which is still only “Alexa”. It also has vision possibilities and can take pictures and analyze images. Amazon demonstrated other skills, such as Alexa, leading to telling about the availability of tickets to the concert and the possibility of telling about local companies (referring to Yelp) and book dinner reservations. The company claims that it can read the learning guide and test the answers, as well as research trips and create routes.
As before, you can still control astute home appliances, and Amazon causes such things as knowledgeable home cameras and lights, but the company claims that it can also create routine on your behalf. You will also be able to employ Alex Plus for music, with the ability to find songs based on relatively unclear descriptions. The company also said that you can ask Alexa to jump to a specific scene in the film, although it took a few attempts in the demo version.
A lot of what Amazon showed clearly went beyond what you can do with the older version of Alex. In one part, Amazon SVP demo devices and services Panos Panay asked Alexa if anyone had recently went a dog, and referred to the astute home cameras to answer, yes, someone.
Director Alex, Mara Segal Amazon, showed that you will be able to share documents with Alexa – such as handwritten notes and recipes, E -Mile, user manuals and photos – which can appeal later. For example, Segal asked Alexa to read the document of the Housing Association and analyze its principles regarding solar panels. She also asked to read the SXSW schedule.
Segal showed how Alexa Plus can take action after displaying the prompting, how to tell her about the football schedule and adding the details of the calendar and reminders based on this, all using quite free, natural language in a ongoing conversation.
Many Alexa Plus functions were visual, which means that the dashboard and the user interface on Echo devices with the touch screen had a lifting. There are up-to-date configurable widgets to the main screen, which can be moved to the other side and a completely up-to-date widget especially for controlling connected knowledgeable home appliances.
When you talk to the up-to-date Alex Plus on Echo devices with the display, you will also see the changing blue strap at the bottom of the interface. Panay said it is “is Alexa” and that miniature animations and icons they display are called “Alexicons”, which are used to visually express a personality sense.
The company has shown some known best hits – you can get Alexa Plus for you to create history and it seems that it is able to generate AI art.
Amazon said that Alexa Plus is a system of modeling model using its own model Amazon Nova, as well as those of companies such as Antropic. According to the company, it will choose the best model for a given task.
Amazon also mentioned many partners, of which Alexa Plus downloads data to understand and analyze financial markets, sport and many others. Some of the partners are Associated PressIN PoliticoIN The Washington Post, AND Reuters.
The company showed that Alexa answers questions about Boston Red Sox and asking Alexa to track ticket availability over time. Alexa Plus apparently will be able to buy these tickets for you. The company claims that these are possibilities from day to day driven by hundreds of models, which it calls “experts”.
Amazon said that LLM experts can also do things for services such as Uber Eats, Sonos, Zawie, Zoom, Xbox, Plex, Disson, Bose, Grubhub, Levoit and Ticketmaster. He also noticed that some Alexa Plus functions will be available on the Internet via alexa.com.
The company also cooperates with the AI Suno song generator, so that Alexa Plus creates songs in flight from hints, and the company demonstrates the Country song from AI about Bodega Cat.
Amazon for the first time announced that he “great marinates” Alexa from AI in September 2023. At that time, the company made many enormous claims, saying that Alexa will understand the context or build automated routine – you just need to ask. But until June, when Apple announced its own Siri AI update, there were reports that the company tried to realize their efforts and that some employees were leaving because they did not think that this version of Alexa would ever work.
The Devices band in Amazon also saw a solemn executive cocktail in the meantime, and the longtime leader of Dave Limp was replaced by Panay, who comes from the launch of Microsoft Surface.
Now that Alex’s artificial intelligence is here, Amazon enters the world completely differently than one Alexa was born in 2014. Will compete with a crowded field of digital assistants, such as Google Gemini, category and Apple’s Chatgpt and Apple’s and Apple’s Apparently also a break Improved Siri. But with a few very constrained exceptions, chatbots are not yet on astute speakers, and this may be Amazon’s chance. His speakers can bring chatbot and many people much faster than competitors. Amazon just has to finish pulling him out the door.