Airbnb is in middle -aged crisis mode

Chesky explains that historically people used Airbnb only once or twice a year, so his project had to be extremely uncomplicated. Now the company is retailing for more constant access. Open the application and you will see a trio of icons that act as gates for extended functions. Within a few minutes, Chesky and his lieutenants applaud a cheerful, retro icon-home style for customary rentals, a hotel bell for services and warm balloon Jules Verne representing classes. “We were really deeply thinking about the metaphor – what was the right picture to express experience?” says Connor. When they decided on a balloon, they drilled how much fire should be with a basket. The icons were drawn by the former Apple designer, whose name Chesky will not reveal. “He is a bit secret weapon,” he says.

The less secret weapon is Chesky’s cooperation with the iconic, also former industrial designer Jon Ive. This should be said that North Star Chesky is Apple. “For me, Steve Jobs is like Michelangelo or Da Vinci,” he says. Although they never come across work: “I feel like I knew him deeply, professionally, in a way that few people did in a way you could, putting on a technology as a creative person and rides on a rocket ship,” says Chesky. By employing Love From Company and working with the key colleague of Jobs, Chesky has the taste of the celebrated dynamics of Jobs/Ive. Sam does not make this comparison, but praises Chesky design cutlets. “There are some tactical things in which I hope that sometimes I am useful to Brian, like another designer,” says Ive. “But most of our work concerned the ideas and way in which we frame problems and understand the possibilities.”

The next key part of the application is the profile page. “You need trust,” says Chesky, “which means that you can verify identity. Airbnb checks new suppliers, which he calls “service hosts”. Chesky says that the army of researchers from the background analyzes the CV, licenses and recommendations of chefs, photographers, manicurists, masseurs, hair stylists, makeup artists, personal trainers and aesthetics who provide SPA treatments such as face and microdermatics. Everyone is professionally photographed.

In the next phase-Airbnb user profiles in the main internet-connor identifier and its team conducted some long experiments. He sins from the technology list that they have studied, including biometric, holograms and reactive inks used to deter official identification cards. But it is not easy to become a private usefulness of identity (hello, Facebook), and even Chesky notes that the inclusion of government to accept the Airbnb certificate in order to verify identity is “to stretch”.

Now, when all a lot of people will have new reasons to talk to each other and coordinate plans, Airbnb has also strengthened their messages. Subsequent travelers who share experiences can create communities, stay in touch, and even share movies and photos. “I don’t know if I want to call it a social network because of the mark related to it,” says Ari Balogh, Cto Airbnb. So they use a more blurred date. “We consider it a connection platform,” he says. “You will see that we are building many more things, although we are not an advertising system, thank God.” (My own observation is that every company focused on profit that can organize advertising, but whatever.)