Friday, March 13, 2026

AI startups in the Silicon Valley include the controversial work schedule “996”

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Would you like Work almost twice as high as a standard 40-hour week? This is a question that many startups in the US asks potential employees – and to find a job, the answer must be clear. These companies include an intense schedule, for the first time popularized in continental China, known as “996” or from 9:00 to 21:00, six days a week. In other words, it is a 72-hour work week.

Phenomenon 996 in China caused solemn protests and accusations “Modern slavery”, with critics blaming the schedule of wave Death of employees. Despite negative connotations abroad, American companies, many of them work on artificial intelligence, adopt both the schedule and His nickname When they race to compete with each other – and with China. Adrian Kinnersley, a serial entrepreneur who runs both the staff company and recruitment, as well as employment startup, was surprised by how many startups are entering in 996. “He becomes more and more common,” he says. “We have many clients in which the condition for studying candidates before traveling to an interview is whether they are prepared for work 996”.

At the beginning of Covid pandemic, talks about conditions for employees in the United States often focused on burning and the need for increased flexibility. Even in a notoriously bulky technology sector, companies began to put an emphasis on efforts to facilitate a sustainable schedule. Now the enhance in interest in 996 shows that the pendulum has switched the other way. Repeats Elon Musk “Extremely hardcore“Ultimatum for X employees who encouraged them to work in penalties.

Companies have no problem finding willing employees, and some of them are the basis of their work culture. Rilla, a startup of AI, which sells software designed for contractors (such as plumbing) in order to record conversations with potential customers and train them about negotiating higher rates, says almost all 80-person employees to the 996 schedule.

“There is a really strong and growing subculture of people, especially in my generation-Z-Z-Z-Growy grew up, listening to the history of Steve Jobs and Bill Gates, entrepreneurs who devoted their lives to building life-changing companies,” says Will Gao, head of the company’s development. “Kobe Bryant devoted all his hours of basketball awake and I don’t think many people say that Kobe Bryant shouldn’t work as hard as he did.”

Rilla is in front of her expectations. In the current work offersIt is clearly stated that employees are expected to log in over 70 hours a week, warning them not to join if they are not “excited” with a schedule. Breakfast, lunch and dinner every day in the office are delivered in the office – even on Saturdays.

Amrita Bhasin, general director of AI Logistics Startup Sotira, says that the founders of Bay Area often take the schedule as it increases: “For the first two years of your startup you have to do 996,” he says. While Bhasin considers the burdening of work as generally compulsory for the company’s leaders, he does not think that ranking employees should be expected that they will keep the pace: “I do not think that it is fair to press them.”

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