Social media are full of endless supply of people selling things, from Shein attempt to health supplements and gadgets. Influencer marketing has disturbed customary ads, creating army sellers of the salon pumping content that is aimed at encouraging strangers – and the vision of technology companies for the future includes greater automation.
Tiktok announced today that he adds fresh possibilities to Symphony, AI AI AI platforms fired In 2024, the functions go beyond generating basic films and images – instead, the fresh system exit imitates what viewers are used to people influencing people. The company claims that advertisers will be able to send images, provide a text prompt and generate videos with virtual avatars holding products, trying and modeling clothing and displaying the brand’s application on the phone screen. Some features already available for users of Tiktok – such as creating a movie from a photo – will also be available to advertisers.
Creep AI in the influencers industry is a constant development: advertisers already have the opportunity to operate synthetic characters (sometimes reminiscent of real people) to do things like reading scripts to promote brands and products. This fresh set of functions brings interactivity, and virtual avatars generally act as people affecting human, using products and modeling. Or advertisers, the appeal is a mixture of automation processes and cost reduction – AI avatar may not require specific rates or conditions in the contract, and the brand may generate an endless amount of content without registering each film separately. AI tools are also used for aiming at specific recipient members, generating ideas for content and audio dub in different languages. Some advertisers are moving slowly With the content generated by AI or are even even resistant to it. But the extension of AI ADS tools to Tiktok signals that the platform at least takes it seriously: why share the earnings of the Tiktok Shop from a thousand random creators, if it can be done instead on a few virtual faces and bodies?
In the case of people affecting people, the potential threat of AI is twice: synthetic content can be used instead of human work, and the influx of films generated by AI can reduce rates for everyone. But so far AI tools in the influential space are largely behind the scenes: content creators say they operate AI tools Edit and plan the content Or find brand offers, even when technology companies are still pushing profiles and characters generated by AI. Sponsored by AI sponsored films-especially something like trying clothes or using the application-they significantly expand the limits of influential content. Is it really a product recommendation, if the individual trying to sell you does not exist? And if all brands have to promote something, then the body, what does it mean to people influencing people that the cheapest, fastest path with the lowest resistance are platforms on which they rely on their income?
Tiktok claims that all content generated using the ADS tool will have a label indicating it as generated AI and that “many rounds of the security review” will pass.