Delta Air Lines explains more about its vigorous price AI-dismantled by AI after engaging the last comments about prices.
In November, President Delta Glen Hauenstein said on the investor’s day that “we would have a price that is available at this time, at that time, for you, the unit.” However, answering questions sent by legislators, EVP and external director, Peter Carter, says A letter that “There are no tariff products that Delta has ever used, tests or plans to use which is addressed to customers with individualized prices based on personal data.” He also says that the company has “zero tolerance” for discriminatory or predatory prices.
As part of the last report on Hauenstein earnings He said it The company planned to implement a technology developed by a company called Fetcherr, to about 20 percent of the national network by the end of the year.
“Our price -powered AI function is aimed at increasing our existing price processes using aggregated data,” according to Carter. “This technology is a decision -making tool that simply provides conscious information for our analysts who supervise and adapt the recommendations to ensure that they are in line with our business strategy.”
In their comments to investors and analysts last yearHauenstein said that artificial intelligence plays the role of a “super analyst”, responding to real -time changes. Today’s statement of the company confirms that they react more clearly to competitors’ valuations and general shopping trends, trying to find the highest price to the market, unlike an individual customer.
Carter claims that Delta “evaluates” the “AI price recommendation function” and that he does not provide Fetcherr personal data.
Carter’s letter responded to one from the senators of Ruben Gallo (D-Az), Mark Warner (D-VA) and Richard Blimenthal (D-CT), who wrote to CEO Delta Bastian, expressing concerns about technology in July. Reps. Greg Casar (D-TX) and Rashida Tlaib (D-MI) have Introduced also The Act on the grading of the price and determination of AI prices, which would prohibit companies to utilize artificial intelligence to “set prices or remuneration based on American personal data”.