TikTok plugs Getty Images into AI-generated ads and avatars

TikTok will allow advertisers download content from Getty Images when using the AI ​​ad creation tool available on the platform. With this integration, advertisers can employ Getty licensed images and videos to create ads that feature AI-generated content, including AI avatars that look like real people.

The integration will be available through TikTok’s Symphony Imaginative Studio, an AI-powered video generation tool that launched today for all advertisers. This tool can generate a video based on your product description, add an AI avatar to “talk” about it, and even enable AI-powered dubbing in different languages. Advertisers can also employ this tool to generate multiple versions of an ad, as well as “remix” an existing one.

“This partnership provides seamless integration with Symphony Creative Studio TikTok, giving brands and businesses direct access to our vast library of millions of high-quality photos and videos, so they can easily create powerful, engaging content primarily on the TikTok platform” – Peter Orlowsky, Getty Images, the senior vice president for global strategic partnerships said in the announcement.