Responsibility from design to implementation
We care not only about the development of cutting-edge technology, but also about doing it responsibly. That’s why we take action to meet the challenges posed by generative technologies and aid people and organizations work responsibly with content generated by artificial intelligence.
For each of these technologies, we worked with the artistic community and other external stakeholders to gather insights and listen to feedback that helped us improve and implement our technologies in a sheltered and responsible way.
We ran security tests, applied filters, set up guardrails, and put our security teams at the center of development. Our teams also have pioneering tools such as SynthID that enable the embedding of concealed digital watermarks in AI-generated images, audio, text and video. From today, all videos generated by Veo on VideoFX will be watermarked SynthID.
The artistic potential of generative AI is enormous, and we can’t wait to see people around the world bring their ideas to life with our recent models and tools.