Disney’s plans for the future of its streaming service could include AI-generated movies. During Thursday’s earnings call, Disney CEO Bob Iger said the company is “really excited about AI,” adding that the technology could allow Disney Plus to provide viewers with the ability to “create” and “consume” AI-powered short-form videos.
“There are phenomenal opportunities to deploy AI on our direct-to-consumer platforms, both to provide tools that make the platforms more dynamic and more engaging for consumers, and to provide consumers with the ability to create on our platforms,” Iger added. He didn’t explain in detail how it would actually work, but I just hope that one day I won’t open Disney Plus and see a Sora-style stream of AI-generated clips.
Iger also mentioned that Disney Plus has a “commerce opportunity” that could serve as an “engagement engine” for people who want to visit Disney parks, stay at hotels or go on cruises.