Actors, studios, agents and the SAG-AFTRA actors union have it all expressed their concerns about appearing in Sora 2’s AI-generated videos since the deepfake machine was released last month. Now A joint statement from actor Bryan Cranston, OpenAI, a labor union and others claim that after his videos appeared on Sora – one even showed him taking selfie with Michael Jackson — the company “strengthened the guardrails” around its image and voice consent policy.
The joint statement said OpenAI “expressed regret for these unintended generations.” It also featured signatures from talent agencies United Talent Agency, Association of Talent Agents and Inventive Artists Agency, which criticized the company’s failure to protect artists in the past. OpenAI did not provide details on how it would change the app or respond Edgerequest for comment before publication.
OpenAI appears to have reaffirmed its commitment to providing stronger protections for those who choose not to: “All artists, performers and individuals will have the right to determine how and whether they can be simulated.” It also said it would “expeditiously” review complaints about policy violations.
Cranston said he is “grateful to OpenAI for its policies and improved guardrails.” Although Cranston’s case was resolved favorably, SAG-AFTRA president Sean Astin said in a joint statement that artists need laws protecting them from “mass misappropriation through replication technology” and pointed to the proposed Nurture Originals, Foster Art and Keep Entertainment Sheltered, or NO FAKES Act.
OpenAI launched Sora 2 with an opt-out policy for copyright holders, then reversed course after public outcry and Nazi SpongeBob videos, promising “provide rights holders with more detailed control over character generation, similar to the opt-in similarity model but with additional controls.