An AI video tool has just launched that already copies Disney’s IP address

The only problem? Approximately 57 seconds later, the Dream Machine was generated trailer for Monster camp — an animated tale of furry creatures heading to sleepaway camp — features a slightly AI-stained but still recognizable Pixar Mike Wazowski Monster Inc. Many people noticed that many of the characters and their overall appearance were borrowed from the series, so questions quickly started pouring in.

Did you get a prompt asking for Pixar-style animation? Is he trained on materials containing works from the Disney studio? This general lack of transparency is one of the biggest concerns about this type of models, as Dream Machine joins Sora from OpenAI, Google Video Poetand Veo as one of many text-to-video AI tools unveiled in recent months.

Luma promoted its Dream Machine model as the future of filmmaking, offering “high-quality, realistic shots” created simply by typing prompts into a box. Watching videos of cars speeding down a crumbling highway or a tiny sci-fi movie with awkward narration, you can go some way to understanding why die-hard fans of the technology were quick to call it a cutting-edge innovation.

Currently, Luma encourages people to sign up and play Dream Machine for free, but the company also does this “Pro” and other levels that charge users for more features. We reached out to Luma for comment on the source of the footage of Dream Machine being trained on, but did not hear back by press time.

Disney has not publicly commented on Luma’s actions, and it is possible that the company did not even notice. But at a time when people are calling for greater transparency about the datasets that power AI tools like the ones Luma is building, things like Monster camp make it challenging not to view the generative AI ecosystem as prone to plagiarism.

Correction, June 18: This story was initially misrepresented when the AI ​​videos were first published. It was last week, not this weekend.