Google has been maintaining for months that The network “blooms” Ai is not a refueling movement, and his search engine sends people to a wider variety of websites than ever. But in court The report from last week Google admitted that “the open network is already in a quick decline”, as noted earlier Jason Kint and reported By Round table search engine.
Google sent a notification before the next process, which will determine how it will solve his monopoly in the advertising technology industry. The Department of Justice of the United States recommends that Google to break its advertising activity, but the company claims that this is not perfect, because “will only accelerate” the fall of the open network, “harming publishers who are currently relying on advertising revenues on the open web display.”
The statement sharply contrasts Google’s last narrative about the health of search on the Internet. Google has a clear motivation to claim that it seems weaker or less monopolistic in the courtroom, but its adoption reflects the reality through which many publishers pass. Several Digital publishers Independent website owners reported a decrease in movement after changes in the Google Search algorithm and AI chatbots growth.
In e -Mail to a statement to The VergeGoogle spokeswoman, Jackie Berté, said that the statement is “one selected cherry line that misleads” the legal assembly of the company. “It is clear from the previous sentence that we refer to” display advertising open-web “, and not to the open network as a whole,” said Berté. “We point out obvious: investments in non-charsing online display ads, such as connected television and retail media, at the expense of people in open online advertising.”
When asked about changes in internet traffic during the episode Decoder In May, Pichai, General, Google, said that the company “definitely sends traffic to a wider range of sources and publishers” after the introduction of AI search tools.
Nick Fox, senior Google Vice President for Knowledge, Similarly defended Google against the claims that search changes affect internet movement. “From our point of view, the network flourishes,” said Fox in the episode You have inside Podcast. After Report with PEPA RESSEARCHwho said that people are “less likely” to click the links when they are presented with the AI Google review, the head of search Google Liz Reid said that the volume of click remained “relatively stable” compared to the same Pore last year, adding that Google continues to “send billions of clicks on the pages every day.”
Update, September 8: Google instructions have been added.