Netflix already had a meeting with the employ of AI in What Jennifer didDocument of director Jenny Popplewell in 2024 seemingly used images generated by AI instead of real archival photos. This document stood out as a shiny example of the ability of Gen AI to distort reality in situations where people specially seek the truth about something. Now the streamer is taking steps to avoid similar problems.
This week, Netflix published a post HUD CENTER HUB describes him on his partner Management on AI genes and situations in which they are fine with production teams using technology. According to Netflix, Gen AI tools are “valuable creative aids” that facilitate “users quickly generate new and creative unique media (video, sound, text and image)”. Since the space of Gen AI moves at such a breakthrough pace, the company decided that it is vital to outline the rules that her partners expected will follow if and when they employ these tools.
“To support global productions and remain adapted to the best practices, we expect that all production partners will share the intended use of Gena with contact with Netflix, especially when new tools appear with various possibilities and risk,” explains the post. “Most of the low -risk use, which follows the following principles is unlikely to require a legal review. However, if the results include final results, similarity of talents, personal data or IP of third parties, in writing to the transition in writing will be required.”
The best AI Gen Netflix practices are based on five detailed guidelines, which he considers “necessary for responsible action when using generative work flows”. Netflix says:
Netflix also says that if his partners are convinced that they are following these guidelines, they only need to say that the designated company contacts that they intend to employ the AI gene. But if the partners are not sure or know that they do not follow the rules, they should escalate contact with Netflix to get more tips before the proceedings, as written approval may be required. “
Post has repeatedly emphasized that although Netflix is very open to his partners using Gen AI in many ways, he wants them to remember about potential legal threats that they can travel to, not conducting their plans through the management and legal team of the company. Post also emphasizes that Netflix believes that “recipients should be able to trust what they see and hear on the screen.” Given the potential of the AI generation to “blur the border between fiction and reality or inadvertently misleading viewers”, the streamer wants his partners to walk carefully.