Hawking sellers Taobao printers work demanding – how demanding. At any time of the day, even when there is no audience on the Chinese platform E -commerce, the same woman in a white shirt and a black skirt is always live, boasting of different features of different office printers. He has a phone in one hand and often checks it as if to read a sales script or monitor the viewer’s upcoming comments.
“My friends, I have to connect this groundbreaking office tool that can double your work performance,” said the seller during one recent transmission, trying to achieve a fine balance between kindness and precision, which defined the e-commerce industry worth a billion dollars in China. Sometimes she greeted the hidden audience. “I see many friends entering the broadcast live, hello, they are the official flagship of the brother’s printer,” she told them.
Unless you pay special attention, it can be complex to catch her fault. But every few minutes the seller suddenly freezes his body for a few seconds, while her lips move – she looks synchronizing. This defect and some of the other sellers’ movements are characteristic signs that he is not human, but a “virtual human” avatar of AI seller, who sends a stream 24/7. Her Taobao transmission contains the disclosure that it is “streamer AI” in the lower half of the screen, but it is straightforward to miss, because it is almost completely covered by the functions of comments in the application.
The seller of AI was created by a marketing company based in Shanghai called Pltfrm, which claims that it has implemented about 30 similar avatars in Chinese e-commerce pages, such as Taobao and Pinduoduo Alibaba, sister page. These avatars that are based on AI video models from Baidu and vast language models from Deepseek to generate scripts, sell everything from printers to saturated handkerchiefs. They are programmed to share basic information about what they sell, as well as welcome the audience and answer questions.
Alexandre Ouairy, co -founder of Pltfrm, claims that his virtual sales bots are consistently outweighted by human sellers for companies that employ them. The brother stated in a press release that his AI Avatar sold printers worth USD 2,500 in the first two hours online and that the sale of live broadcast since switching to avatars AI increased by 30 percent. “We check the data every morning to see how much our AI host sold while sleeping,” said the brother in a communiqué. “This is now part of our daily routine.”
The implementation and early success of these avatars AI raises questions about whether they have resettled people who earn life, selling products, at the same time live on platforms such as thiktok or conducting affiliate marketing in the Tiktok store. Avatary AI PLTFRM are currently not allowed for Douyin, the Chinese version of Tiktok, which has reluctantly accepted sellers generated by AI than platforms more focused on shopping.
But in the United States, Influence generated AI They have already become extremely popular, generated by AI movies They become viral regularly On the internet and deeply full and generated by AI, ads are all over YouTube, Instagram and Tiktok. It is not complex to imagine the future in which social media becomes an endless stream of content generated by AI always interspersed, with always-connected AI-Ai, selling things to us. Over the past few years, the technology required to make “virtual people” has become much better, more accessible and cheaper.