The demand for “accompanying” applications in addition to larger names, such as chatgpt and grok, is growing. Of the 337 vigorous and generating revenues of the AI AI applications available worldwide, 128 has been issued so far in 2025. Appfigures. This subsection of the artificial intelligence market on mobile devices now generated $ 82 million in the first half of the year and is on the right track to draw over $ 120 million by the end of the year, the company’s analysis indicates.
Unlike general chatbots, AI applications associated with anthropomorphisal AI interactions, enabling users to talk to non -standard characters, including friends, lovers, girls or boys, fantasy characters and more. Appfigures have defined the market segment in the same way, describing accompanying applications as those in which the user can interact with synthetic characters with Premade or generated by the user, aimed at embodimenting real personality.
Popular applications in this space include a replica, character.ai, polybuzz, chai and others.
From July 2025, the AI accompanying applications in the Apple App Store and Google Play have been downloaded 220 million times around the world. In the first half of 2025, downloading increased by 88% year on year, reaching 60 million.
Appfigures crunch numbers and have discovered that since July 2025, AI applications have paid $ 221 million for consumer expenses around the world. Until now, this year, these applications generated 64% more revenues than in the same period in 2024.
The data show that 10% of all AI accompanying applications generate 89% of revenues in the category. In addition, about 10% (or 33) of the application exceeded $ 1 million consumer expenditure.
Revenues for downloading also increased by USD 0.66, from USD 0.52 in 2024 to USD 1.18 for this category in 2025.
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While dedicated AI -accompanying applications are quite popular, larger companies, such as XAI, also enter the market. In July, the GROK XAI was launched by AI’s comrades, including the anime girl and guyAnd also a mean 3D fox.
Meanwhile, the recent CHATGPT update to GPT-5 revealed the fact that many of its users felt kinship with the older model, because they deplorable losing their companion AI they had rely on.
To solve these and other concerns regarding GPT-5 performance, the general director of OPENAI Altman himself has been restored to the 4o.
Google also used the market last year when he hired a character. Founder Noam Shazeer. The character application .Ai lives and still has tens of millions of vigorous users per month.
According to APPFIGures data, the most popular AI accompanying applications are those used by people looking for AI girls. Of the vigorous applications on the 17% market, it has the name of the application, which contains the word “girl” compared to 4%, which say “boy” or “fantasy”. Conditions such as anime, soul mate and lover are less frequently mentioned.
The company notes that there were probably many other accompanying applications that have been launched in applications from 2022, but later they were removed after it did not gain adhesion in terms of revenues or download. However, they were not included in their analysis.