Satya Nadella, general director of Microsoft, wanted to do Google Dance two years ago, with the AI Bing review, which was designed to steal the most critical share in the Google search market. Now there are many signs that Microsoft has successfully conducted a search on Google, both in the US and around the world.
Earlier this week Microsoft announced that revenues from search and message advertising increased by $ 1.6 billion, or 13 percent, over the last tax year. Excluding traffic costs, revenues increased by 20 percent thanks to “higher search volume and higher search revenues”.
This higher search volume has been going on for over a year, and Jordi Ribas, the head of search at Microsoft, revealed this week X that this also had an impact on the overall share in the search market for desktop computers. According to Comscore, Bing currently has 29 percent participation in finding in the USA, compared to about 60 percent for Google. This is an escalate in the percentage point by 2.1 since the premiere of the Bing chat in February 2023.
Statcounter claims that Bing has increased its world participation in search to 11.6 percent, which is an escalate of 3.4 percentage points compared to two years ago. At the same time, both Comscore and Statcounter report that participation in Google search has dropped. Google has lost 6.1 percentage points around the world, and in the United States lost 1.2 percentage points.
This may seem tiny changes, but they can be worth billions for Bing, just as Microsoft becomes a company worth $ 4 trillion. “For every 1 profit point for shares on the search engine advertising market it is a possibility of revenues of $ 2 billion for our advertising activity,” said Philippe Ockenden, CVP Finance from Microsoft, during the premiere of Bing chat two years ago.
When you look at the overall share in the search market – which includes computer, mobile and tablets – Bing does not reflect such a huge part of Google. Statcounter’s comments Bing is only 4 percent around the world on all platforms, compared to almost 90 percent on Google. This may mean that Microsoft’s tricks to convince people to continue using Bing and Edge in Windows have a greater impact on participation in search engines than mobile efforts.
The search company and advertising Microsoft is still tiny compared to Google, but it certainly made Google dancing and corresponding to fresh reviews of artificial intelligence and dedicated artificial intelligence mode in searching. Bing is slowly developing and taking part in Google and other competitors, as Microsoft planned. “This is now the fourth year in a row in which Bing and Edge took part in the market,” says Ribas. “We also grow thanks to the power grounding for the leading chatbots of third pages, including chatgpt and meta AI.”
Microsoft has again concentrated most of his efforts around Copilot instead of searching Bing, although the search search engine quickly reached 100 million lively users a few weeks after starting the Bing function with AI drive. Microsoft changed the Bing Chat brand with Copilot months after the debut to better compete with chatgpt and other independent AI chatbots.