Tim Cook, general director of Apple, boasted the potential of artificial intelligence and the company’s approach to developing it in rare all hands This was reported by Bloomberg. Apple slowly implemented some of the AI functions and stumbled with the planned update of the power supply to Siri, which delayed at the beginning of this year.
The management gathered staff at Apple on Campus Auditorium on Friday at Cupertino, California, telling them that the AI revolution is “as huge or greater” as the Internet, smartphones, cloud processing and applications. “Apple has to do it. Apple will do it. This is something to catch,” according to employees, Cook told employees. “We’ll make an investment to do this.”
Cook apparently also pointed to how the company “rarely was the first” in terms such as personal computers, smartphones, tablets and MP3 players, but Apple eventually created their “newfangled” versions. “That’s how I feel,” said Cook, Bloomberg Reports.
The head of the Craig Federighi software also spoke, discussing Siri’s delay and how the company originally wanted to build it with “hybrid architecture”. According to this plan, one system would deal with what Siri could now and the other would be powered by LLM, but “we realized that the approach would not lead us to the quality of Apple,” he said. The fresh plan is to transfer everything to fresh architecture.