Delta Air Lines is based on vigorous ticket prices that employ artificial intelligence for the individual determination of the highest fee that you would like to pay for flights, according to comments Fortune spotted In the company’s latest conversation. After a narrow technology test last year, Delta plans to completely move away from immobile ticket prices after seeing “extremely beneficial” results.
“We will have the price available in this flight, at this time, for you, an individual”, president of Delta Glen Hauenstein told investors in NovemberAfter starting technology testing for 1 percent of ticket prices. Delta currently uses artificial intelligence to affect 3 percent of ticket prices, according to Earnings connection last weekAnd it aims to boost it to 20 percent by the end of this year. “We are in a heavy testing phase,” said Hauenstein. “We like what we see. We like it very much and we still introduce it.”
Although personalized prices are not unique to Delta, the airline was particularly straightforward in terms of its acceptance. During this conversation with November, Hauenstein said that the AI ticket system is “full again, how we value and how we will value in the future” and described the implementation as “a long -term, multi -stage process.” Hauenstein admitted that Delta was excited about the initial results of revenues he saw in the tests, but he noticed that the transition to the prices set by AI could “be very dangerous, if he is not controlled and this is not correctly done”.
AI Delta’s personalized price technology is supplied by the Fetcherr tourist company, which also cooperates with Virgin Atlantic, Azul, Westjet and Viva Aerobus. In the case of Delta AI, it will act as a “super analyst”, which will work 24/7 to determine custom ticket prices that should be offered to individual customers in real time, for specific flights and times.
Airlines have been changing their ticket prices on the same routes for many years, depending on a number of factors, including a reservation made in advance, from which website or service is booked, and even a web browser that the customer uses. Delta is no exception, but the prices of artificial intelligence look like completing the approach.
Delta has taken warmth to download customers various flight prices, which withdrew the decision Higher price tickets for Solo travelers compared to groups in May. It is not entirely clear how invasive AI Delta tickets will be when he analyzes customers to set prices, but Fortune notes that he is concerned about privacy.
“They try to put themselves in people’s heads to see how much they want to pay,” said Justin Kloczko from consumer Watchdog. “Basically hack our brains.” Arizona Sen. Ruben Gallo described it as “Precious prices” that are to “squeeze you for every penny.”