Reddit has become known as a place where you can choose unaffected answers from real human users. But when the page celebrates the 20th anniversary This weekThe company is increasingly thinking about how it can boost this human work with AI.
Initial implementation of AI tools, such as Answers Reddit, “it goes really good”, Cto Chris Flowde says The Verge. At a time when Google and his AI tools will be Reddit for Human Answers, Reddit goes to its own human answers to AI functions, hoping that they are the key to enabling people to utilize useful information on the basis of a huge crotch of posts and community.
Reddit Answers is the first vast element of the company’s AI department. Like other AI search tools, Reddit Answers will show a query generated by AI Summary. But Reddit’s answers are also very noticeable links to where the content came from-and as a user you also know that the link indicates another place for Reddit instead of some garbage driven by SEO. It also helps that quotes seem much more noticeable than on tools such as AI Google – a tool that press publishers criticized as “theft”.
“If you only want a short summary, it’s there,” he says ponderous. “If you want to delve into deeper, this is an easier way to get it.”
To make these AI answers useful, they must still rely on real human reactions. Reddit must now look for comments generated by AI and posts infiltrating its site. It is critical for the platform to stay up to date, says Slavic: the key advantage of Reddit is that you can trust that much of what has been written has been written by people, and Ai spam can note it. “Trust is an important element of Reddit,” says Slowy. The platform also uses AI and LLM to assist in moderation and user safety.
The second half of the AI Reddita equation sells its own data, which is extremely valuable to AI giants. The changes that forced significant applications to closure and stimulated the common protests of user (which Slavic called “a certain unpleasantness that took place about two years ago”). CEO Steve Huffman As a more way to boost AI to ponies. And the two largest companies have already done this, because Reddit circumscribed AI offers from both Google and OpenNAI. But Reddit must also look for the wrong utilize of his data, with the last repression is a lawsuit against the anthropic.
“At the end of the day we are not a charity organization,” he says Slavic. Reddit wants to provide a service that people can utilize for free, “but don’t build your company on their backs and expect that we won’t try to defend ourselves.”
Despite this, with novel search products with AI from Google, OpenAI and others, it is growing, the risk of burying by AI summaries. And Reddit experiments with the search -driven searches on its own platform. So what is the company’s goal for the future?
“Let Reddit be Reddit,” he says Slowy. “I think that the basic Reddit model has not changed drastically since the early days.” The platform does not require real names (your username is a “longed -for thing”, which many people retain privacy, say slowly), everything focuses on the text, and the reputation is more critical than who you are; All these elements meant a “drastic difference in relation to the rest of the social media.”
Reddit is also in the face of competition at a slightly different angle: Digg, which returns with the founder of the founder Kevin Rose and co -founder Reddit Alexis Ohanian. However, Slaving did not have much to say. “I always love to see innovations and I always love to see new turns in old business models.”