Modern possibilities include traffic improvements to show elements in action, which according to Amazon is best for presenting products such as toys, tools and used accessories. For example, a video generator can now create clips that show that someone wear a watch on the wrist and checking time instead of just displaying the watch on the table. The tool generates six different movies to choose from and allows brands to add your logo to ready -made results.
The video generator can now also create ads with many combined scenes that include people, animals, lyrics and background music. The edition of the Amazon edition shown in the advertisement suggests that ads come to a maximum of 21 seconds. The resulting ads similar to classic ads, which we watch while watching TV or internet content, compared to raw clips generated by AI tools, such as Sorai Sorai or Adobe Firefly.
The novel video summary function can create condensed video ads from existing materials, such as demos, tutorials and content on social media. Amazon claims that the video generator will automatically identify and separate key clips to generate novel films formatted for advertising campaigns. The function of one video clicking is also available, which creates shorter GIF clips to show products in action.
We will probably see how Amazon retailers employ video ads generated by AI in the wild, when the tool is generally available in the US and does not cost anything to use-the ads that the ads are so convincing that we do not notice anything at all.