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Openai“S Sora was one of the most cilled publishers of the AI era, firing in December 2024, almost 10 months after the first time was viewed in the reaction of the delight because of his, at least at that time, at that time, the level of realism, the dynamism of the camera and the rapid observance of the appointment and the 60-second generation length.
However, a significant part of the gloss has been used as numerous other AI video generators – from starts to Luma to Chinese competitors Kling, Hailuo Minimax and Israel Ltx Studio – offers generative AI video models and applications for consumers and users of the company, which already competed with OPENENAI. In addition, we still haven’t received 60-second generations from one Sora monitors (as far as I know, it seems to be 20 seconds).
But now OpenAI and his ally/investor/Frenemy Microsoft They try to bring Sora many more users – for free (at least for several generations). Today, Microsoft has announced that Sora is now offered through its creator video Bing The function of free Bing Mobile application on iOS (Apple iPhone and App Store) and Android (Google Play Store).
This is an amazing value, considering that to get it through chatgpt and openai, you have to pay for the chatgpt plus subscription (USD 20 per month) or Pro (USD 200 per month).
As the Vice President of Microsoft Corporate (CVP) and Search Boss Jordi Ribas wrote on x: “Two years ago, Bing was the first product to send a picture for free to our users. Today I am excited that Bing Video Creator is now available in the Bing mobile application, wherever the Bing Image Creator is available all over the world. Full through Sory, Bing Video Creator transforms your text hints into short videos. Just describe what you want to see.”
To introduce the creator of video Bing, Microsoft has published a promotional video advertising (built above), which shows how the tool enlivens original ideas.
ADVERTISING shows that users enter hints such as “Create a hummingbird that flutter the wings in ultra slowed pace”, “turtle slowly drifting through a neon coral canyon” and “a small astronaut examining the giant planet of fungi.” Then AI generates tiny, live video clips based on these hints.
The film emphasizes how basic it is to create and share these films, including an example of the film of astronauts shared in chat and receiving positive reactions.
Free 5-second vertical video creations on a mobile phone-with horizontal films soon
Bing Video Creator turns the text hints into five seconds films generated by AI. It does not yet support text generations or video video (video (as many other competing AI video generators, including the implementation of Sorai by OpenAI, does).
To apply the tool, users can open the Bing mobile application, touch the menu in the bottom right corner and choose “video creator”.
Alternatively, you can start the video creation process by entering the prompt directly into the Bing search bar in the application – leading to “create video …”
After introducing the Bing Video Creator, it generates a tiny film based on the description.
For example, a quick, such as “in a busy Italian Pizzeria restaurant, Małe otters acts as a chef and wears a chef’s hat and apron. Kneading the cake with paws and is surrounded by other pizza ingredients” would cause the involvement of a five -second film with AI generating.
Currently, movies are available in a portrait format 9:16 – that is, vertically, ideal for shorts Tiktok and YouTube – Microsoft says that the announcement in his blog That the option of landscape or horizontal ratio of 16: 9 is “soon”.
Users can queue up to three generations of video at the same time, and each creature is stored for up to 90 days. After preparing the film, it can be downloaded, shared via e -mail or social media or access by a direct link.
Bing Video Creator will be available all over the world today, except for China and Russia. It is now available in the Bing mobile application, and searching for desktop computers and Copilot also start “soon”.
Operate for free for 10 quick generations, unlimited tardy generations
Bing Video Creator is free for all users.
Each user has ten “fast” video generations that can create movies in seconds.
After using them, users can continue standard generations of speed – which takes minutes – without any costs or replace 100 Microsoft Rewards points for each additional quick creation.
These points of the prize come from a free Microsoft program, which allows users to get points for daily classes-like searching from Bing, shopping in a Microsoft store or playing games with Xbox Game Pass.
To participate, users must log in to the Microsoft account and activate them A reward for the dashboard HERE.
In addition to humorous films and posts on social media, Bing Video Creator is set as a tool for improving daily communication and creativity. The announcement of Bing encourages users to create movies to celebrate special moments, test original ideas and communicate more effectively.
To aid users get the best results, Bing suggests providing descriptive hints, enabling a language-oriented language and experimenting with a tone and style-like-like cinema or humorous aesthetics.
Responsible artificial intelligence and security, built -in
Microsoft claims that Bing Video Creator has been designed in accordance with the responsible AI principles, using C2PA standards for content certificates to aid identify the content generated by AI.
The tool also contains moderation functions that automatically block hints that can generate harmful or perilous movies.
Implications for enterprises and technical decision -makers
Although Bing Video Creator is currently formulated as a tool focused on consumers, its basic technology and possibilities may have fascinating implications for corporate users-especially those involved in AI orchestration, data engineering and implementation of AI models.
In the case of AI engineers responsible for implementing and tuning enormous Bing models, the video creator emphasizes the growing maturity of AI generative films outside text models. Although this is not a corporate product itself, technology can inspire up-to-date ways to include video generation in business work, such as creating automatic video summaries, training content or marketing materials.
For professionals organizing the scalable AI pipelines, Bing Video Creator presents the practical application of generative video, which can affect the way enterprises think about implementing these models on a enormous scale. The ease of apply and quick reaction of the tool suggests potential future applications in the flow of work of the company, whether for internal training, original ideation or customer involvement.
Data engineers can perceive the simplicity and sharing of Bing Video Creator as showing how AI can make sophisticated insights based on data. While consumer class films are tiny and visually targeted, similar technology can be adapted in the future to transform sophisticated data sets or project results into tiny, engaging video narratives that resonate with non -technical audiences.
Bing Video Creator is part of the constant pursuit of Bing to democratize AI creativity. Although there is no word about the function except for the video of the landscape, Bing claims that there will still be refining and expanding the impressions when more users are starting to explore video generation.
For those who are ready to try, Bing invites users to download the Bing mobile application and start creating movies today.
To learn more about Bing Video Creator and how to start scoring Microsoft Rewards points for even faster video creation, Visit here.