Monday, March 16, 2026

Apple tries to restore “LLM Siri”

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Apple Intelligence has been a wreck since the first functions last year and A great new report With BloombergMark Gurman describes why – and how Apple tries back. And many of his efforts depend on the reconstruction of Siri from the basics.

Gurman informed in the past that Apple is working on what “LLM Siri” calls internally – a converted, generative version of AI of the company’s digital assistant. The previous Apple approach involving the combination of assistant to the existing Siri did not work. Gurman describes many reasons in detail, but here is a quick summary:

Now the company is trying to refuse its approach. Part of this is the complete renovation of Siri, not just an attempt to make generative AI in consultation with Stary Siri. According to Gurman, Apple has AI team in Zurich working on novel architecture, which “is completely based on the LLM -based engine.” Gurman announced in November last year that the company was working on it, and the idea is that the assistant “more visibly conversational and better to synthesize information.”

The next part of the solution is the utilize of iPhones and differential privacy to improve synthesized Apple-Phony Training Data with the language of e-mails of iPhone users, but perform it on the device and sending only synthesized data back to Apple for AI training. One of the ways in which the company discusses the improvement of Siri is the release of the LLM version on the Internet for “downloading and synthesis of data from many sources”. Basically, Siri as an AI search tool, just like embarrassment, which is one of the companies that Apple turned to the partnership in search of AI in Safari.

Regardless of the result, apparently Giannandrea will not be its direct part, after spring, consisting in product development, Siri and Robotics. According to Gurman, the directors of Apple talked about the fact that “on the road to retirement”, but they are afraid that some of the research and engineering he brought with them will also leave with him. Regardless of the case, Gurman says that Giannandrea is planning to stop: “Siri relieved is now the problem of another person.”

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